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Traverse City, Michigan, U.S.
Joined April 2010
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"SEO vs. GEO: Which to Prioritize?" | @seosmarty addresses an increasingly common question among #ecommerce merchants. She advises focusing on SEO until we have definitive metrics on the traffic/purchase impact of genAI platforms. practicalecommerce.com/seo-v… #seo #geo
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"USPS Can Bill Sellers for Foreign Duties" | @EcommerceBoy addresses the new @USPS rule, which was prompted by the E.U.'s July 2026 removal of its de minimis exemption. More than ever, he says, merchants must factor duties into the sale cost. practicalecommerce.com/usps-… #ecommerce
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Vercel's tools help Shopify stores support AI shopping agents. "Shopify, Vercel Arm Stores for AI Agents." Via @EcommerceBoy. practicalecommerce.com/shopi… #ecommerce @Shopify @vercel
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Pro tip: Google doesn't like AI slop. "Beware of AI Content for SEO." Via @seosmarty. practicalecommerce.com/bewar… #seo
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"Agency Founder Touts YouTube TV Ads" | Alex Walser of Savant Syndicate says @YouTubeTV viewers are more likely to buy, and the ad clicks cost less. He joins @bandholz in this week's "Ecommerce Conversations." practicalecommerce.com/agenc… #ecommerce
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"AI Shopping Metrics Considered" | @EcommerceBoy explores how to measure performance of an AI shopping assistant. He says the best indicator is the quality of buying decisions, not how much time customers spend interacting with the tool. practicalecommerce.com/ai-sh… #ecommerce
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"New #Ecommerce Tools: October 21, 2026" | New services this week include AI-powered marketing, agentic commerce, return platforms, dropshipping, cross-border commerce, sales tax management, and more. practicalecommerce.com/new-e… @algolia @NetSuite @Google
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Sales volume, turnover, and customer satisfaction now inform creditworthiness. "Commerce Data as Credit Data" | Via @EcommerceBoy. practicalecommerce.com/comme… #ecommerce
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"Shopify, Vercel Arm Stores for AI Agents" | @EcommerceBoy looks at the collaboration between the #ecommerce platform and the application development provider, which allows humans and external AI agents alike to shop a store. practicalecommerce.com/shopi…
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"Beware of AI Content for SEO" | @seosmarty explores Google's increasing reluctance to rank AI-generated content. She writes that producing such content at scale is now a dubious tactic for search engine visibility. practicalecommerce.com/bewar… #seo #ecommerce
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"Commerce Data as Credit Data" | @EcommerceBoy explores the merging of ecommerce and financing tools, noting that sales, fulfillment, and shipping are becoming part of a merchant's borrowing capacity. practicalecommerce.com/comme… #ecommerce
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"New #Ecommerce Tools: October 14, 2026" | This week's rundown of new services for merchants includes agentic checkouts, AI-powered marketing, same-day deliveries, branding, cross-border commerce, multi-carrier shipping, more. practicalecommerce.com/new-e… @Razorpay
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Who says a merchant has to stick with one brand? "Your Next Product Could Be a New Brand." Via @rokhladnik, @bandholz. practicalecommerce.com/your-…
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"Retail Media’s Opportunity Cost" | @EcommerceBoy continues his terrific analyses of the trade-offs w/ retail media. In this post, he examines retail media's impact on product sales. practicalecommerce.com/retai… #ecommerce
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"Desktop Habits Hide Mobile Friction" | UX pro Lihi Lothan says operators who view their web stores only on desktops miss poor mobile experiences. Here's her rundown of common mobile usability glitches for #ecommerce. practicalecommerce.com/deskt…
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Google Ads AI can usually improve performance, but it still requires guidance. "Guardrails for Google Ads AI." Via PPC pro Matt Umbro. practicalecommerce.com/guard… #ecommerce @GoogleAds
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"Your Next Product Could Be a New Brand" | @RokHladnik is the founder of Flat Circle, an #ecommerce agency. He says launching a new product line does not have to compete with a merchant's existing brand. He joins @bandholz in this week's episode. practicalecommerce.com/your-…
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