Starcom USA

Congratulations to our clients, teams and partners on a successful week at Cannes! @abinbev, @KraftHeinzCo, @BankofAmerica, Kellanova, @McDonalds, WK Kellogg #CannesLions #CannesLionsAwards

Our very own Kim Einan, Global Chief Strategy Officer, joined Ben Fanning on the Lead the Team podcast to discuss leadership, the transformative moment where she realized the secret to job satisfaction and more. Listen here ➡️ open.spotify.com/episode/582…

On this week’s episode of On Marketing, we chatted with @jonsteinberg, CEO of @futureplc, about the media landscape, AI, investing in quality content, and more. Listen here ➡️ open.spotify.com/episode/7cz…

Exciting news! We have been shortlisted for three campaigns at the 16th Internationalist Awards for Innovation in Media: - @abinbev | Stella & The Bear - @McDonalds | Redefining Love - McDonald's | Grimace's Birthday Gets Out of Hand Congratulations to our clients and teams! 👏

Our very own Eddie Parker, EVP, Business Intelligence, spoke at @TheTradeDesk's Forward '24: TV's Tipping Point earlier this week.

On the latest episode of On Marketing, we discuss all things sports media investment, from the Super Bowl to the English Premier League, with our very own Sam Sussman, SVP of Sports Investment at Starcom. Listen here: open.spotify.com/episode/26k…

Willie Jackson, EVP and Director, recently contributed to the 2nd article in The List's “Modern CMO Playbook” series, featured in @adage, that tackles how marketers can make a creative impact — and still achieve business results. Read the full article: adage.com/article/marketing-…

In Chapter 5, the last and final chapter of our report on the Middle Class, we look at how we can better speak to the needs of the middle class ➡️ starcomww.com/news/mc-chapte…

Congratulations to our @McDonalds, @KraftHeinzCo, and Puig teams on making the @FestivalOfMedia North America Shortlist! McDonald’s - Redefining Love - Best Distribution and Amplification of Content McDonald’s - Redefining Love - Best Campaign for a Holiday or Celebration

Join us on Thursday, November 2 at @Adweek’s Retail Media Summit! @lmdunbar, SVP, Head of Retail Media will be diving into the world of retail media and discussing the solutions that can be harnessed to drive exceptional brand outcomes. Details can be found below.

In Chapter 4 of our report on the Middle Class, we profiled the lives of six people, where you’ll hear their hopes and dreams in their own words and understand how they approach money and purchasing decisions ➡️ starcomww.com/news/mc-chapte…

In Chapter 3 of our Middle Class report, we explore how demographic shifts, economic changes and cultural upheaval over 30 years have changed the landscape for average Americans, while leaving their expectations of middle class living largely unchanged ➡️ starcomww.com/news/mc-chapte…

In honor of Hispanic Heritage Month, Dr. Jorge Alcaraz, our Director of Diversity, Equity and Inclusion, was featured in a @MediaVillageOrg roundtable on The Evolution of DEIB and Calling Corporate America to Action. Read the full article here: mediavillage.com/article/the…

In Chapter 2 of our report on the Middle Class, we explore the ways in which TV has helped build the cultural definition of the middle class by looking at 80 years of pop culture and media – and what brands can do to bring media a bit closer to reality ➡️ starcomww.com/news/mc-chapte…