The latest article by Arfadia's Founder & CEO, Tessar Napitupulu, is now live on Forbes Agency Council: "Your Brand Has A Different Reputation In Every AI Assistant". In BrightEdge's study, ChatGPT, Google AI Overviews, and Google AI Mode recommended the same brands on just 17% of queries. AI visibility should be measured per platform, not as one blended score. Read the full article: forbes.com/councils/forbesag… #ForbesAgencyCouncil #AISearch #GEO

What is AEO? Answer Engine Optimization: getting your content picked as THE answer, not just one of ten links. 30s ↓

A Google ranking does not prove ChatGPT fetched the page. Pick one ranked URL. Check robots.txt and your access logs for OAI-SearchBot, ChatGPT's search crawler. If that crawler is blocked, fix access before you rewrite. lenvanderhof.com/en/blog/aeo…

▪️// SEO IS NO LONGER THE WHOLE SEARCH GAME. The brands of the future will not just compete for attention. They will compete to become 'sources'. bizboxtv.com/signal/the-rise…

Is SEO Really Dead, or Are We Just Entering a New Phase of Search? There’s a growing narrative in digital marketing: “SEO is dead. GEO is the future.” But is that really what’s happening? I don’t think so. What’s changing is how people discover information, evaluate businesses, and make decisions, not the fundamental importance of high-quality content, structured information, and search visibility. Let’s distinguish three concepts: 🔹 SEO (Search Engine Optimization): Improving website and content visibility in traditional search results. 🔹 GEO (Generative Engine Optimization): Improving the likelihood that content can be discovered, used, or cited by generative AI systems. 🔹 AEO (Answer Engine Optimization): Structuring content to deliver clear, relevant answers to users’ questions. These approaches are not necessarily competing strategies. They overlap and increasingly complement one another. So, what’s actually changing? Traditionally, a potential customer might search Google, review several websites, compare providers, and make a decision. Today, that same customer might ask ChatGPT, Gemini, or Perplexity for recommendations. This creates a new discovery channel, but it also introduces new challenges. A company might rank highly on Google and still be absent from an AI-generated recommendation. Does that mean its SEO strategy has failed? Not necessarily. AI systems differ in how they retrieve, interpret, and present information. Some use live search, others rely on learned knowledge, and many combine multiple approaches. And even with GEO optimization, visibility in AI-generated answers is never guaranteed. But I think we’re overlooking a more important business question. Why are we so focused on getting mentioned by AI systems before understanding the commercial value of those mentions? A brand could appear repeatedly in AI-generated responses without generating qualified traffic, leads, or conversions. Instead of asking: “How do we get ChatGPT to recommend our brand?” We should ask: “How do we build a trustworthy, discoverable digital presence, and measure its influence on customer decisions?” Because the goal isn’t simply AI Visibility. The goal is: Visibility → Trust → Qualified Traffic → Conversion What should businesses actually do? Create useful, original content that addresses real customer questions. Maintain accurate, structured product and service information. Strengthen technical SEO, crawlability, and indexing. Build credibility through relevant, trustworthy digital sources. Test AI search visibility and measure attributable referrals and conversions where possible. The bigger picture: AI is changing how users access information, but it hasn’t eliminated the importance of search engines, content quality, data, or search intent. GEO isn’t the death of SEO. It’s another layer in the evolution of digital discovery. Businesses should focus on integrating these approaches rather than chasing the next marketing acronym. What do you think? Is GEO becoming a genuinely independent discipline, or is it a natural extension of SEO and content strategy? #SEO #GEO #DigitalMarketing #AISearch

Moz and Profound are partnering to bring industry-leading SEO metrics and AI citation data into Profound’s AI marketing platform, helping marketers connect SEO performance with AI visibility. ift.tt/ncW72ND

everyone in SEO is asking if GEO is a distraction. AI search sends almost no traffic. i build an AI visibility tool. i mostly agree. but when ChatGPT recommends a tool, i don't click the link. i google the name. analytics never sees that step. my take on @randfish's video:

Is AI visibility a waste of time? Three new studies out this week suggest that very well might be the case. New #5minutewhiteboard 👇

Most AI visibility audits skip the biggest AI search engine. Google. 6B AI Overview + AI Mode interactions a day vs 800M+ across ChatGPT, Claude, Perplexity & co (directional estimates via Emilia Möller / Searchable). Your AI audience meets you on a results page, not in a chatbot.

New AI Visibility Index study just dropped! And turns out, AI doesn’t recommend the same brands everywhere. 👀 We spent 7 months looking at how 4 AI platforms recommend brands in the UK vs. the US. And yes, there are some pretty interesting differences. Here's what we uncovered: -Which brands consistently made the top 100 across all 4 platforms. -Why getting mentioned and getting cited by AI aren't the same thing. -How to benchmark your brand's AI visibility market by market. Get the full breakdown in our latest study: social.semrush.com/4zD6Kbi.