Growth operator across creators, distribution, prediction markets & digital products. Building @BlacklineLabs
Brands, go here 👉
Joined October 2024
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If you’re a creator who consistently puts out great content, especially in football or Web3, let’s connect.
Good creators shouldn’t have to chase gigs.
RECRUITING NOW. ‼️‼️
$243M in card spend on Base in October. Up 80% since March.
Nobody swiping that card thinks they're "using a chain."
That's the lesson most crypto marketing still misses: stop selling the rails. Sell the swipe.
The best onchain growth hides the chain.
🤖 Made with AI
Binance covering 90% of a $6.3B exploit is the most expensive marketing campaign of the year.
Probably the best one too.
You don't win trust with ads. You win it the week everything breaks.
Most chains only fund builders, then wonder why no one shows up.
Base is paying creators and traders too.
That's the playbook: product, story, liquidity. Skip one and the other two die quietly.
Polymarket signed a player. Kalshi signed a team.
Players leave. Teams stay in the same city for decades.
When your whole category is under legal fire, don't buy reach. Buy legitimacy with a home crowd.
Base just did the hardest thing in marketing: picked one word.
Every chain says it's for everything, which means it's for nothing.
One job, said ten thousand times, beats ten features said once.
BM | BLACKLINE 🧪 retweeted
🚨OFFICIAL: CAF has U-turned on a four-year AFCON, so the tournament returns to every two years, with Kenya, Tanzania and Uganda hosting in 2027 before editions in 2028, 2031 and 2033.
Big win for African football or a fresh headache for European clubs?
Kalshi didn't sponsor Ben Shapiro to reach his audience.
It sponsored him to get attacked by everyone else's.
Backlash is the cheapest distribution in marketing. Most brands are too scared to buy it.
First, full disclosure, as always: Kalshi is a sponsor on our show. So people will take any opinion with a grain of salt, which is fine. But at the heart of the Kalshi question is a simpler one: what’s the difference between a prediction market and a traditional betting platform, like DraftKings? I asked Tarek Mansour that question directly. Here’s his answer.
Growth lesson from the Polymarket drain:
Trust is your most expensive acquisition channel. One bad week can erase a year of CAC.
The teams that win the next cycle will market their security like a feature, not hide it in docs.
🤖 Made with AI
Kalshi got hit with 13 felony counts in Utah.
The next day it raised $1B at a $40B valuation.
Investors are telling you the "is it gambling?" debate is already priced in.
The real fight now is distribution: who owns the user before the lawyers finish.
🤖 Made with AI
Everyone's mad Polymarket ran an affair-scandal ad during the World Series.
Nobody's asking the real question: the outrage is doing the reach for free.
Bad taste or best ad spend of the quarter?
BM | BLACKLINE 🧪 retweeted
Interviewer: “What do you do for a living? Footballer?”
Emegha: “I’m not a football player. I’m an Artist”
Another Chelsea masterstroke
Phantom just shipped a Predict tab.
Prediction markets won't be won by the best app. They'll be won by whoever owns the screen you already open 20 times a day.
Wallets, brokers, exchanges. Standalone apps are about to learn what distribution really costs.
Who's next?
Prediction markets don't have a user problem. They have a reason-to-come-back problem.
FOMC today will spike volume. Tomorrow most of it leaves.
Who's building for day two?
BM | BLACKLINE 🧪 retweeted
New on If Market: News.
Every market now has its own news feed, sourced and curated from outlets like CNBC, NYT, Semafor and gCaptain.
On top: summary briefing that sums up the current state of the market in one line, with the key developments and how many sources back each one.
And every headline lands on the chart, so you can see exactly what moved the price.
ALT New on If.Market: News on events that move prices
ALT New on If.Market: News on events that move prices.
