OMZ

the night before a world cup feels different from any other event in sport. 4 years of buildup. 16 venues. nations that haven't been in a generation. one tournament, 39 days, every player with a moment to claim. picks.

here's what's different about this, put in simple terms: no points. no waitlist. no farming. no airdrop in 6 months. play minimum, get 10x than you put in. with eligibility based on real behavior, not random allocation, real users will win first. picks.

how proof of behavior actually works: your wallet's history determines eligibility. your activity on @Picksdotapp determines your reward. one is the door. the other is the size of the prize.

calling the airdrop meta dead is easy. building what replaces it is the hard part. that's what we've been heads down on for months. very close now.

been criticizing crypto's onboarding meta for two weeks now. the obvious next question: what's the actual alternative? shipping the answer soon.

6 weeks since @Picksdotapp went live. 200k+ transactions. 20k users. CL final wrapped. world cup ahead. the climb only gets steeper from here.

real users vs farmers isn't a moral problem. it's an economic one. farmers respond to incentives. real users respond to product. if your model rewards both equally, you've already lost.

the world cup isn't moving for us. we're not moving for it. every decision since february has been made around that fact. that kind of pressure either ships you or kills you.

"proof of behavior" is going to be a phrase you hear a lot from us in the coming weeks. measuring who's real isn't about wallet count. it's about what they did with it.

every protocol incentive design follows the same broken loop. spend on acquisition → mercenary capital arrives → they extract → leave → team blames the market. the problem isn't the market. you're paying farmers to behave like farmers.

we've been cooking a new onboarding model at @Picksdotapp. rewards based on activity, with a brand new metric: proof of behavior. picks.

the gap between what protocols say they want and what they pay for is enormous. they say quality. they reward wallet count. you can't fix retention with attribution tricks. fix it by designing onboarding around behavior.

the airdrop meta is dying. it rewards farmers,  optimizes for vanity metrics, and sacrifices real engagement. that's why protocols dont retain users in the long term. we're testing a different model. user engagement > noise.

. @Picksdotapp is bringing on an elite unit of ct, tg and streamer voices over the next few weeks. common thread: they're already using the app. nothing distributes better than someone who actually likes the product.

this weeked is a great time to lock in. thousands of players. hundreds of teams. one app. settle in.