
Making stablecoins work for everyday Indian merchants. USDT at any UPI QR → INR in ~50s. 80M merchants on board @ScanSetuPay
Joined February 2023
- Tweets3.4K
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- Followers1.6K
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$100k settled and not a rupee of it spent on ads. every user came because someone they trust told them it works.
i keep saying the quiet weeks were us building. they were. but the reason it grew at all is the people who tried it early and kept coming back.
thank you. this is the smallest the number will ever be.⚡️
$100,000 settled. Zero paid acquisition. 🇮🇳
We grew this with real users — so we're giving back to the community that got us here.
📊 8,800 users
🛒 9,300 orders
💵 $100K+ USDT settled (+56% in two weeks)
🎁 $100 in USDT going to the community:
Follow @ScanSetuPay + repost this. We'll pick 5 supporters ($20 each) in 48h.
Early access to the next announcements too. The quiet weeks were us building — now it gets loud.
The rail just runs ⚡
0xsetu retweeted
We're hiring 🚀
ScanSetu just crossed 9,000+ users and
$100K+ USDT settled in 3 months — support
demand is scaling fast.
Looking for 2 Community Support Mods:
📋 Handle order queries, keep community
safe, respond to users
🕐 Cover 8 AM–11 PM IST (split shifts)
🗣️ Hindi + English fluency
💰 $100–$200/month + performance bonuses
Perfect for early-stage builders who want
to grow with a fast-scaling crypto payments
startup.
Preference to active community members.
DM to apply 👇
scansetu.com 🌉
0xsetu retweeted
⏰ 24 hours left.
$100 in USDT going to 5 supporters ($20 each) to celebrate crossing $100K settled. 🇮🇳
To enter:
✅ Follow @ScanSetuPay
✅ Repost the pinned post
Winners picked in 24h. Early access to the next announcements too — and they're close.
The rail just runs ⚡
$100,000 settled. Zero paid acquisition. 🇮🇳
We grew this with real users — so we're giving back to the community that got us here.
📊 8,800 users
🛒 9,300 orders
💵 $100K+ USDT settled (+56% in two weeks)
🎁 $100 in USDT going to the community:
Follow @ScanSetuPay + repost this. We'll pick 5 supporters ($20 each) in 48h.
Early access to the next announcements too. The quiet weeks were us building — now it gets loud.
The rail just runs ⚡
“payments means stablecoins that work globally, for people.”
we’re doing that pillar on base, in india. someone pays with usdt, a merchant gets rupees in under a minute over the upi qr he already has. no app, no wallet, no idea a chain was touched.
$100k settled in 3 months, zero paid. the “for people” part isn’t a future tense. it’s a chai stall that got paid today and never learned the word stablecoin.
better money doesn’t need social. it needs to reach someone who never asked for crypto and just wanted to get paid.
lots of conversations about base over the last week. wanted to share my candid take after a week of listening and a lot of reflection over the last 6 months.
first off - in case it’s not obvious, the first quarter of 2026 was a punch in the face. I spent 2024 and 2025 making a two pronged bet to bring base to the world: (1) builders would unlock the next wave of crypto adoption; (2) adoption would be driven by new onchain-native social experiences - creators, content, messaging. imo we made the right bet on builders, but obviously the wrong bet on social. builders did drive the next wave of crypto adoption - prediction markets, perpetuals, stablecoins - but social was not at the center of it. in fact, the entire social side of the market that many of us had been building towards - farcaster, zora, miniapps, and yes, creator coins - disintegrated completely. I was wrong - whether it was timing wrong (is $ansem a creator coin?) or fully wrong, only time will tell, but regardless, i was definitively wrong.
the collateral damage was pretty bad! and this year has been an exercise in eating shit. we realized how our focus on social had meant that base had fallen behind in key areas that were now increasingly critical - we had perps (shoutout avantis!) and prediction markets (shoutout limitless!), but both were well behind scaled competitors. and we had a lot of room to improve in unlocking base as a platform for tokenization and payments that really worked for enterprises. people lost confidence, and CT spectators reminded me weekly of all of my mistakes as often as they could. it felt bad man, still feels bad.
but if there’s one thing i’ve learned from the last decade of building in this space, it’s that when things feel the worst, the best thing to do is just put your head down and build. so that’s what i’m doing. I refocused my time and attention back to the chain away from the app, started writing code again, shipped a bunch of stuff (azul, beryl, b20, privacy, ledgers) and questioned a bunch of my assumptions: does crypto need social to grow? does base need an app? can base be bigger than coinbase?
I thought for a long time that social was the only thing that could drive the sort of viral growth to get crypto to a billion people. unsurprisingly, I now believe that’s wrong. It’s clear that better money is more than enough - we are seeing this live with stablecoins, predictions, perpetuals, tokenization and i only expect it to accelerate. I am now focused on bringing a billion people onchain just by making global finance actually work.
on the app, my focus is on building base into the blockchain for global finance. to that end, i’ve handed the base app back to the coinbase mothership, where my now good friend @cobie will be taking it from here to make it the best damn app for onchain you’ve ever seen, including expanding beyond the base ecosystem in ways that tbh i won’t love as the leader of base.
it’s incredibly hard to grow a decentralized network inside of a big public corporation. and i feel like much of the discourse on CT over the last week is downstream of this. the following things can be true: (1) base (and i) love memes and (2) brian probably won’t ever bullpost memes on the tl (this activity is illegal once you’re over 40 years of age). it’s weird and we’re working through it as we continue to decentralize base, which has been our commitment from the beginning.
we’re going to build base into the blockchain for global finance and do everything we can to be the place that the world’s money settles over the next century. we will surely have formidable competitors (welcome robinhood and stripe!) and people may abandon our cause, but we welcome the competition and believe it’s our duty to win the respect and commitment of those who rally to our banner.
in 2026, this concretely means three things: winning trading, payments, and agents.
[continued in the reply]
stablecoin card top-ups hitting ATHs is real signal. people want to spend stablecoins, not just hold them.
but a card top-up is still a card. you loaded it. you know you're spending crypto. there's an app, a balance, a step.
the next layer down is no card at all. you pay a merchant the way you already do, they get local currency, and nobody topped up anything.
"feels normal" is the milestone. "never knew it happened" is the endgame.
the number i actually watch isn't users. it's that volume is outpacing signups.
that only happens when the people who already tried it keep coming back without being asked. acquisition is a launch story. repeat is a product story.
two weeks ago this was 5,000 users. the curve didn't bend because more people showed up. it bent because the same people showed up again.
Two weeks ago a merchant in Gujarat got paid in rupees and never knew a stablecoin moved. It's happened 6,400 times since.
ScanSetu update 🇮🇳
📊 6,550 users (+31%)
🛒 6,400 orders (+39%)
💵 $64,000 USDT settled (+49%)
Volume growing faster than signups — people who try it, keep using it.
Zero paid acquisition. The rail just runs ⚡
5k users.
spent the evening checking the dashboard twice. felt like i'd mistyped a number.
the first 100 felt impossible.
the next 1,000 felt lucky.
the last 4,000 came from people i've never met telling people i'll never meet.
that's the part i'll remember.
still organic. still no token. still just usdt → upi. 🇮🇳
the part the dashboard misses: this isn't a user growth story anymore.
it's a frequency story. same chai stalls, same kiranas, just more often. 88 orders per 100 users is the highest we've hit, and it tells me the product crossed something invisible last week.
the early curve was acquisition. the next curve is habit.
This quoted post is unavailable.
~80M merchants in india accept stablecoin payments through scansetu.
we didn't sign one of them.
UPI already had QR codes at every chai stall, kirana, dentist, and amazon checkout. we just plug into what's already there.
user scans, we settle inr to the merchant in 50 seconds. they don't know crypto was involved.
4,330 users, 3,360 orders, $29.7K settled in 10 weeks. 100% organic.
volume +32%, orders +29%, users +18%.
scansetu just crossed 100 orders a day. means people who tried it last week came back this week and spent more.
avg ticket $8.30. chai, groceries, recharges. nobody whales this product, they just live on it.
100 orders a day, 100% organic. retention is the only metric that survives the next cycle. the rest is vanity.
Week 9 at ScanSetu 🇮🇳
📊 3,745 users
🛒 2,700 orders
💵 $22.5K USDT settled
This week we crossed 100 orders/day. ~$917 of USDT settling into Indian merchant UPI accounts every day. Avg ticket $8.30 — chai, groceries, recharges, not whales.
W-o-W: orders +29%, volume +32%, users +18%. Volume outpacing users = retention working.
Zero paid acquisition. Zero KYC under $50/day.
The rail just runs. ⚡
the strongest signal in early product growth
isn't downloads.
isn't ratings.
it's when a user's family starts using it
without being asked.
paid with scansetu #03
real message from our support chat today.
"never touched anything else since i started scansetu.
2 more family members started using it recently."
we don't have a "support team" yet.
it's just us answering. one by one.
this is the only kind of growth that compounds.
got pitched by a "vc" yesterday that turned out to be a phishing setup. flagging the pattern for other founders.
how it played out:
1. cold dm from a verified handle with 50k+ followers claiming fund interest
2. moved to telegram (normal vc behavior so far)
3. shared a legit-looking deck and website
4. scheduled a call, two people joined and gave fund intro
5. then: "ceo can't join, please click this specific link to bring him in"
6. refused to use zoom, gmeet, or telegram video. claimed "internet issue"
7. only one specific link would work
we said no and they left.
the deck was good. the website was good. the people were rehearsed. the trap was that one link.
if a vc call ever requires a "specific" link that isn't zoom, gmeet, or telegram, walk away. doesn't matter how legit the rest of the call felt.
stay safe out there.
in india, money doesn't move through cards.
it moves through QR codes printed on cardboard, taped to chai stalls, scratched onto plastic sheets at kirana counters.
UPI did 22.35 billion transactions last month. 745 million a day.
the "card vs QR" debate ended in india years ago.
crypto cards in india will fail for one reason: we already won the payments war.
stablecoins belong on the QR rail.
the first scan is curiosity.
the ninth is habit.
this user is on his ninth.
this is the only metric that matters.
paid with scansetu #02
a user sent us this photo
from his momos plate.
9 payments in. no issues so far.
"scan setu 😍 — just want a payment pin
and wallet safety on the website."
heard. building it.
spent the morning in the india crypto twitter community.
same post, seven times this week: scan a UPI QR at a kirana, get blocked, photograph the pos terminal, post "we need wallet pay in india."
the demand has been loud for 12 months. someone needed to ship the rail.
we did. 53 days ago.
the lesson generalizes:
every successful indian consumer fintech of the last decade — paytm, phonepe, cred, groww — won by being faster on support than the incumbent banks.
it's never the feature. it's the response time when the feature breaks.
crypto founders pitching india: the moat is your inbox.
solana support ships in 2 weeks. then it's just execution.
scan a UPI QR. pay in stablecoins. get rupees in 10 seconds. and if anything goes wrong, we'll answer in 10 minutes.
building the boring part of crypto, on purpose.
scansetu.com









