People drastically underestimate the importance of a simple and straightforward process for people to become your customers online. Every box, click and step effects your conversion rate. Do this: 1. Sit somebody unfamiliar with your business down in front of a computer. 2. Tell them to sign up for your services. 3. Stand over their shoulder, do not say a word. 4. Watch them fumble around. 5. Make it simpler. 6. Repeat.

Since 2011 Peter Thiel has been giving out $100K to college students to drop out and start a company. Forbes wrote, "Thiel Fellows will create lesser successful companies than degree holders." 10 yrs later, they've founded some of the most breakthrough companies of the decade: