3rd Edge is a strategic design agency that helps nonprofits tell their stories with impact through brand, digital and annual reports.
New York, NY
Joined April 2011
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Excited to share the launch of NYC Housing Development Corp’s 2024 Annual Report! Grateful to partner with HDC in spotlighting how their financing helps New Yorkers find a place to call home.
Read the stories: 2024annual.nychdc.com/
#affordablehousing #comms4good
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3rd Edge retweeted
The ultimate life hack is the ability to quickly reset and recover. From a bad interaction. From a bad day. From a missed workout. From a poor decision. You can start over whenever you want. You can't always control what happened, but you can control how long you carry it.
3rd Edge retweeted
What @KaiCenat is doing is great for education
He is the biggest streamer in the world
And he's spending 20 mins/day reading
To improve his vocabulary & speaking
More pop culture icons making learning/ literacy cool would be dope
The below is exactly how you improve your vocabulary
3rd Edge retweeted
Underrated b2b marketing channels:
Discord
Billboards
WhatsApp Ads
Niche Subreddits
Niche Podcast Ads
Sponsoring Substacks
Instagram / TikTok UGC
3rd Edge retweeted
Ready to elevate your donor communications plan in 2026? We've got you covered.
Join us for an informative webinar on January 22 to hear Sabrina W. Horton and Shea Wylen share strategies that will strengthen how you connect with your donors. Learn actionable techniques and practical tools to make your nonprofit's communications sharper, more compelling and more effective in 2025.
Reserve your spot now! phlnthrp.com/4k1ftxD
#philwebinar
3rd Edge retweeted
New data reveals that most nonprofits are not using AI for fundraising. In fact, the nonprofit sector has barely entered the early adoption phase: buff.ly/FqxkffW ✅
Provided your nonprofit has a budget to experiment with new AI fundraising tools and staff who are enthusiastic and empowered to deploy these new tools, there is still ample opportunity to reap the benefits of early adoption.
3rd Edge retweeted
Real talk: If your nonprofit's Google Ads strategy hasn't evolved for AI Overviews, you're missing opportunities.
Our Jan 26 webinar breaks down how to stay competitive.
Spots are filling up! [bit.ly/4aYtGZC]
#SearchMarketing
3rd Edge retweeted
This month's roundup of emergency funds includes an update on The @SkollFoundation's $25 million pledge to help international nonprofits and details about the application process for a public media fund.
We also talk to nonprofit experts about how the government shutdown, now in its third week, is increasing financial strains for groups that rely on federal funding.
The Chronicle's Stephanie Beasley reports: phlnthrp.com/4ovzjC6
3rd Edge retweeted
Her simple, handmade shirts started as a small act of kindness and have grown into a nationwide inspiration: good.is/a-nurse-saw-her-chem…
3rd Edge retweeted
One message isn’t enough.
Facebook’s internal ad research suggests that ads shown 2–4 times have the highest engagement rates.
A Google study showed that 3 exposures can lift brand awareness and 5–7 exposures boost purchase intent.
Nielsen data says 4–5 exposures are generally optimal to maximize purchase intent.
The Rule of 7 established in the 1930s says claims customers need to see your message seven times before they take action.
If you’re relying on a single proposal, post, or ad to land a client, you’re not marketing.
You’re whispering.
Don’t quit if they don’t answer right away.
It doesn’t mean they didn’t like it.
It usually means they didn’t see it… or they forgot.
Send another.
3rd Edge retweeted
Truly inspirational keynote by @livingjeff at #ELSF2025. "Your job is to remember that they are acquiring English language as they acquire content knowledge...Be the kind of organization that exists to filter through the noise and keep doing the work."
3rd Edge retweeted
Great start to Day 1 of the #ELSF2025 convening!
The #ELSF2025 Convening is happening now! And, wow, we are so thrilled with the energy, enthusiasm and dedication of attendees. Thank you to the nearly 100 attendees, curriculum publishers, dedicated to improving materials for #MLLs! @livingjeff @CrysGonzales7
3rd Edge retweeted
Free webinar on September 17! AI Toolkit for Nonprofits: Strategies and Tools to Fundraise Smarter: nptechforgood.com/webinars/f…
This webinar will present field-tested ChatGPT prompts for donor welcome journeys and re-engaging lapsed donors.
Presented by @VirtuousCRM ✅
3rd Edge retweeted
Exciting news! @AlzData launched the global Alzheimer’s Insights AI Prize. This prize seeks AI solutions that can generate a powerful leap in the pace, scale, and reach of ADRD research.
bit.ly/3JgGuih
🚀 Applications are open for the $1 million Alzheimer’s Insights AI Prize. Help develop the next agentic AI solution to accelerate research for more than 55 million people living with ADRD.
alzheimersdata.org/alzinsigh…
3rd Edge retweeted
Too many AI tools overlook multilingual learners. Our own @CrysGonzales7 is part of a 2026 @SXSWEDU proposal on how AI can develop language skills and expand opportunities for all students. Public voting closes soon. Please support this session! #SXSWEDU
ow.ly/uQCj50WIv3N
3rd Edge retweeted
Nowadays even small groups are raising millions from multiyear drives. Here’s what you need to know to pull off a successful capital campaign, or comprehensive campaign, and how best to start. #nonprofitadvice
phlnthrp.com/3T1k4my
3rd Edge retweeted
🎯 Great brands sound like themselves everywhere.
✅ Wendy’s roasts on X (formerly Twitter)
✅ Spotify is playful everywhere
✅ Duolingo stays chaotic across the board
#branding #marketing #fintechnews