ChatGPT Ads are officially open to lawyers, LSA is migrating into Google Ads, and Google Ads support is now a chatbot.
We've rounded up 11 updates from the past month that matter for lawyers, what they mean for your firm, and what we are doing about it.
linkedin.com/pulse/legal-mar…
Paid media is changing at a quicker pace than ever.
Over the last month, we've seen major changes across LSA, PMax, AI Max and YouTube, while ChatGPT continues building out its ad platform.
Here are the biggest developments we're watching right now.
linkedin.com/pulse/google-ad…
Paid media for law firms is no longer evolving inside a single system.
It’s splitting into two parallel ecosystems: traditional search platforms like Google Ads, and new conversational platforms like ChatGPT Ads.
We broke it all down in our newsletter.
linkedin.com/pulse/chatgpt-a…
We had the honor of sponsoring the Pennsylvania Legal Awards last night!
It was an amazing evening recognizing the people and firms raising the bar in the legal industry.
Congrats to everyone honored, we're proud to support such an outstanding community!!!
ADSQUIRE retweeted
New ADSQUIRE Team Member Alert!!!
Welcome To The Team Abhiraj Singh!
Abhi Comes To ADSQUIRE With Experience In Pharmaceutical Advertising (Another Sensitive Ad Category) And We Are Excited To Show Him The Ropes In Legal And Have Him Start Slaying It!!
ADSQUIRE’s own Anthony Higman will be speaking at this year’s SMX Advanced in Boston!
Join his mastermind session on June 3rd where he’ll be diving into how we find, scale, and win with the new Google features that are shaping search right now.
Can’t wait to see everyone there!
The Google Ads landscape for law firms is shifting again—and this time, it’s happening faster and in more places at once.
Read our latest newsletter to see what we’re seeing right now, why it matters for your firm, and how we’re responding.
linkedin.com/pulse/google-ad…
Our very own Anthony Higman sat down with Frederick Vallaeys to talk AI and Google Ads earlier today!!!
Tune in to hear them discuss AI's shifting impact on Google Ads & what's still working best in the current climate.
Listen now: linkedin.com/events/74524221…
ICYMI: We Just Dropped Our Latest Newsletter🚨
Google is running tests heavily & while many are subtle, the direction is clear: more automation, personalization, & asset-first ads.
If you’re a law firm, these aren’t things you'll want to miss.
Read now: linkedin.com/pulse/adsquires…
Legal advertising is shifting fast: AI-driven ads, local search changes & more are reshaping how clients find firms.
What we're seeing a lot of: pushes toward automation, personalization, and asset-first ads.
Read now to see what’s moving the needle: linkedin.com/pulse/adsquires…
Our CEO Anthony Higman was on The Page 2 Podcast to talk manual bidding, LSA & the realities of legal PPC.
One takeaway: the issue with responsive search ads?
They tend to turn every lawyer’s ad into the same ad.
In legal PPC, specificity wins.
Listen: page2pod.com/episodes/anthon…
ADSQUIRE is officially a 2026 Google Premier Partner!!!!
This puts us in elite company as a part of the top 3% of Google Ads agencies.
Super proud of the team behind the screens making it happen & grateful to our clients who trust us to perform at the highest level!
ICYMI: ADSQUIRE’s February Newsletter is Out Now!
We’ve compiled the most important updates from the past few weeks into one cohesive breakdown, explaining what changed, why it matters, and how the team is responding.
Read now: linkedin.com/pulse/adsquires…
New Billboard Alert!!!
We turned the pole on this I-76 billboard into the gavel handle in the graphic!
Objection: Boring Ads. OVERRULED!
ADSQUIRE retweeted
It’s New 1/27: @Yahoo is back in search with Yahoo Scout, we got more Google volatility, @TheMarketingAnu covered the expensive ChatGPT ads, @mordyoberstein on OpenAI emailing users to use ChatGPT and @gregfinn on Microsoft Ad Preview Hub youtube.com/watch?v=lmFFoRFC… sponsored by @AnthonyHigman of @AD_ESQUIRE
Proud moment for the ADSQUIRE crew!!
Our very own Anthony Higman was named Most Influential CEO – Philadelphia (Digital Marketing) 2025 by CEO Monthly.
A well-earned title for the guy who inspires our digital marketing community to question more and dig deeper every single day!
ADSQUIRE retweeted
Hey @AnthonyHigman was part of the sponsorship of It’s New brought to you by @AD_ESQUIRE that you block my face out with your name or was that a bonus @rustybrick threw in?
Also wow look at the PPC folks! shameless pitching of @AD_ESQUIRE by @AnthonyHigman as @TheMarketingAnu and @gregfinn share their unpaid and unbiased opinions of @AD_ESQUIRE by @AnthonyHigman who offers lawyers with PPC services- the best out there - ever.
youtu.be/0BkNp4WbyjM?si=1Lym…
ADSQUIRE retweeted
It’s New 1/21: Google heated volatility, @gregfinn digs into the Google search court doc revelations, @TheMarketingAnu goes off on Gemini ads not coming and @mordyoberstein didn’t think people can get any more lazy youtube.com/watch?v=0BkNp4Wb… sponsored by @AnthonyHigman of @AD_ESQUIRE
