The Anti 'Quick Fix' Copywriter B2B copy and content for brands doing brilliant, technical writing. Liable to overexplaining things before my 6th cup of coffee
Birmingham, United Kingdom
Joined March 2014
- Tweets4.1K
- Following608
- Followers471
- Likes6.9K
Pinned Tweet
I'm Andrew, anti 'quick fix' copywriter - I write for people who know it's not enough anymore try to freshen up stale copy. Effective messaging needs sustained focus and a distinct 'voice' to break through the noise.
To hire me, go to andrewmonro.com, or fire me a DM.
3
230
At this point, I think reason I'm still on this platform is that @ichoosemag hasn't committed to a different platform (maybe he has though and I've just missed it).
An incredible example of Apple's marketing dollars hard at work.
Reading through the comments, notice how selective the author and their supporters focus on for assessing quality.
It's not objective. This is learned buyer psychology. This is a huge part of why Apple succeeds.
It's crazy to me how nobody knows how to build a laptop that matches the quality of an Apple MacBook Pro.
Everything I've seen is a downgrade hardware-wise.
76
Because I haven't seen @ALL_CAPS post this in a while, it's nearly 2 pm on a Friday. Time to deploy to production so I can feel something in my life.
1
35
Selling cybersecurity needs to be less about the tools and systems you offer, and more the associated practices and mindset that make those tools effective.
Using a walking stick doesn't mean you have good posture. It just means you're less likely to fall on the floor.
2
55
This is your regular reminder that, whatever you're going through, it can probably be helped by a deep breath and a cup of tea.
1
1
49
🎧Episode 9 of the Drinking with Freelancers podcastis live🎧 ft. @ThatWriterJon - listen to him on copycat marketing and why B2B brands could learn a thing or two from Yorkshire tea! open.spotify.com/show/6oQvTG…
1
46
That's all for this week, thanks for joining me, #ContentClubUK *checks notes* I don't know who is hosting next week, but keep an eye on this hashtag for updates!
4
1
114
Bonus Q. Unrelated to previous questions, and entirely self-serving: what biscuits are you all having today? I'm looking to freshen up the choices that I keep in the cupboard and am looking for ideas. #ContentClubUK
1
110
Q3. Do you ever need to help your clients or audience become more digitally literate? How do you help them understand or use both information/tools that you introduce them, as well as they might come to you with (i.e. Oh, I saw this article the other day and…) #ContentClubUK
4
1
189
Q2. A big part of digital literacy is staying on top of digital tech – how do you stay updated with the latest tech for you and your clients? Do you have a way of deciding what tools or platforms you use in your work, and which you might want to limit or block? #ContentClubUK
Q1. When you’re doing desk research for content, what do you do to check the reliability/accuracy of the information you use, and do you have a process for critically evaluating what you read or watch? #ContentClubUK
Welcome to #ContentClubUK - January 2024 edition.
I am your host, Andrew, copywriter in the West Midlands and my friends' seemingly permanent dungeon master in D&D.
For those of you who are new: I give 3 questions. You answer them with the A1, A2, A3, along with the hashtag.
#ContentClubUK -- 15 minute klaxon. Stretch your legs. Get up and put the kettle on. Time to get the biscuits out of the cupboard!
Not sponsored by Yorkshire Tea
5
96
2 hour, 8 minute klaxon for the first #ContentClubUK -- this week's theme is digital literacy -- our power to use digital tools to solve problems, create things, and communicate online.
Come and have a chat about how we handle this digital hellscape... I mean ecosystem.
1
87