ALT Text: Know Your Client, Know Your Product and Suitability Determinations A new CSA/CIRO Notice on the Know your client, Know your product and Suitability determination requirements under the Client Focused Reforms provides additional guidance for registrants on how best to ensure compliance.

ALT Text: Know Your Client: • Rule: Registrants must collect and regularly update key information about their clients. • Guidance: Registrants should use professional judgement to ensure they have enough client details to make informed recommendations.

ALT Text: Know Your Product: • Rule: Registered firms must take reasonable steps to assess the key features of the securities they offer. • Guidance: A registered firm’s KYP assessment process should align with its business model and the types of securities offered to clients.

ALT Text: Suitability: Rule: Before making any investment recommendation, a registrant must assess its suitability for the client based on the client’s KYC information and the KYP assessment, as well as consider concentration, liquidity, costs and alternatives, and must always put the client’s interest first. Guidance: Suitability processes should be tailored to the firm’s business model and offerings. This is just a summary. For full details, visit the CSA website.

ALT Stand against scams.

ALT Check. Look closer and go directly to a trusted source to confirm the request is real.

ALT Stop. If someone asks for money or personal information via email, text, or pone, stop and think before you act.

ALT Talk. Talk to family and friends about scams.