Our ASTOUNDZ team is your One Search, One Click, One Company for SEO, Web Design/Development, PPC, and Social Media Management.
Houston, TX
Joined March 2016
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ASTOUNDZ retweeted
Today we released the September 2022 core update. We'll update our ranking release history page when the rollout is complete: developers.google.com/search…
ASTOUNDZ retweeted
Today, we're releasing a broad core update, as we do several times per year. This update is called the May 2022 core update. Learn more: developers.google.com/search…
ASTOUNDZ retweeted
Over the last seven years, we’ve decreased the number of irrelevant results on Google by over 50%. Learn about how the thousands of experiments, tests & improvements we do each year make Search more useful for people (and a bit more about @searchliasion): blog.google/products/search/…
ASTOUNDZ retweeted
.@yandexcom is the largest technology company in Russia and the country's second-largest search engine.
The former head of its news division, Lev Gershenzon, just made this remarkable post on Facebook, addressed to his former colleagues. My translation.
ASTOUNDZ retweeted
The July 2021 Core Update has begun. More here:
teapawt.net/searchliaison/status/1…
The July 2021 Core Update, previously announced, is now rolling out:
teapawt.net/searchliaison/status/1…
These typically take 1-2 weeks to finish. Our guidance about such updates is here:
webmasters.googleblog.com/20…
Here’s more on how we improve search through updates:
teapawt.net/searchliaison/status/1…
ASTOUNDZ retweeted
The Google Page Experience Update - it is not live now, won't be until 2021 and I don't think it will be a huge deal seroundtable.com/google-page…
ASTOUNDZ retweeted
PSA: Removing the "http://" version of your site will remove all variations (http/https/www/non-www). Don't use the removal tools for canonicalization.
support.google.com/webmaster…
ASTOUNDZ retweeted
"Optimizing for quality of user experience is key to the long-term success of any site on the web."
Today, @ChromiumDev introduces Web Vitals: essential metrics for a healthy site bit.ly/2YCBzPh /by @igrigorik #measure
ASTOUNDZ retweeted
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:
webmasters.googleblog.com/20…
ASTOUNDZ retweeted
Google has updated the guidelines of FAQ: "If you have FAQ content that is repetitive on your site (meaning, the same question and answer appear on multiple pages on your site), mark up only one instance of that FAQ for your entire site."
developers.google.com/search…
cc: @rustybrick
ASTOUNDZ retweeted
*shakes fist in air* first they take my 2nd URL, then they take my FAQ Schema. Remember, the FAQ Schema treatment does NOT work on the 2nd page. So if you rank in the FS, say goodbye to the rich result. More deets on this effect: searchengineland.com/googles…
ASTOUNDZ retweeted
Today, Google made a change to their algorithms to make it so that the url that is shown in the featured snippet is not also shown in the organic results.
It will be interesting to see how this affects CTR!
ASTOUNDZ retweeted
Most SEOs find this hard to believe but:
Not every piece of content is meant to rank.
Some content is meant to:
Keep a stakeholder happy 😊
Generate media coverage 📺
Shift a brands positioning 🧠
Generate social shares 👍
Arm sales with a tool 💰
Educate customers 🤝
ASTOUNDZ retweeted
In early November, we began making use of neural matching as part of the process of generating local search results. Neural matching allows us to better understand how words are related to concepts, as explained more here: teapawt.net/searchliaison/status/1…
ASTOUNDZ retweeted
In summary:
-- RankBrain helps Google better relate pages to concepts
-- Neural matching helps Google better relate words to searches.
And there's nothing special searchers or webmasters need to do. These are part of our core systems designed to naturally increase understanding.
ASTOUNDZ retweeted
interesting trick: serving a 503 to googlebot during a site migration or update will ensure they come back when you're ready for them and not index your in transition site. #stateofseach #sos19 @OnCrawl
ASTOUNDZ retweeted
Important for those wanting to rank in Google Image Search! Google images... considering the base landing page of the image. They want great content behind the image. #gwcps
ASTOUNDZ retweeted
When you have more reviews, you get more GMB actions
@davidmihm #stateofsearch
ASTOUNDZ retweeted
Great news: page speed reporting available in GSC!
“To help site owners, the Speed report automatically assigns groups of similar URLs into "Fast", "Moderate", and "Slow" buckets.” webmasters.googleblog.com/20…