Real stories for founders that turn buyers into ‘Yes’ • Founder & Director, One Fifty Media House
Houston Tx
Joined March 2013
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The interviewer has a paper with questions.
Those questions should only be suggestions.
What's the interviewee saying that's actually interesting?
Talk about that.
Thinking about question 4 when the response to question 3 had a unique twist and POV - that is a travesty.
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Most video crews just hit record on what you planned to say.
A real director asks the questions you’ve never been asked:
• Why does this point actually matter?
• What feelings does it produce in you?
• Why do you do this at all?
The real answers are what buyers believe.
“You just got a text from your lady that you REALLY like Cody, that’s how we’re feeling”
Works every time
Great job Perkins Generators 🛬
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If you charge premium prices, your presentation has to match.
Dated B-roll and voiceovers keep you looking like "just another company."
Get on camera. Share what you genuinely believe. That shift tips people from "who are they?" to "I think I can call them."
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Monday GA flight - aiming to capture some real-life marketing material for Perkins Generators (anything less is bleh) 🛫
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Build it ONE time:
- Post
- Video
- Conversation
and you leverage yourSELF to a mind-boggling degree.
What a time to be alive (and build a business)!
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If you're a founder, video isn't about becoming an influencer.
It’s about becoming understood.
When buyers hear you explain your thinking, watch how you solve problems, and see how you show up—trust compounds.
Scales your conviction (what people hire).
Scripting video answers beforehand is how you end up producing a hostage video.
When you over-rehearse, you search your mental notepad for "right words" instead of speaking with conviction.
Don't memorize a script. Review the core topics, sit down, and speak from experience.
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Taking what you know for granted is the most expensive mistake founders make.
You assume viewers already know what you know. They don't.
Don't try to perform your mastery on camera. Just let the lens find you doing what you do.
Viewers don't see the 20 years. They feel them.
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When an interviewee feels elevated, they don't speak freely. They speak carefully.
People open up when they feel equal. They perform when they feel watched.
The job on camera isn't to put someone on a pedestal. It’s to lower the pressure.
That’s how you get real answers.
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Most founders believe in what they sell. They just hide behind the logo.
Buyers feel that distance.
Trust doesn’t begin on the sales call. It starts when they watch your eyes, hear your tone, and see you explain what you believe.
If you stay hidden, they stay unsure.
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So I didn't actually give up music?
ALT Typeshare Deck Card
ALT Typeshare Deck Card
ALT Typeshare Deck Card
ALT Typeshare Deck Card
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Most leaders think sharing their expertise is supposed to be a TED talk on the first try.
Speak off the cuff, circle it a few times, tell the messy story.
Your editorial partner is the one that makes sense of it and finds the signal in the noise.
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What happens when a video link gets clicked?
It's a mom scrolling recipes.
An exhausted dad in bed.
A homeowner vetting local businesses.
It’s always a single person tapping their screen.
Great videos never speak to an audience. They speak to one person.
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It's easy to start your business and brand off with stock images and words on the website.
Meanwhile, your customers are shopping around asking one simple question:
“Can I actually trust these people?”
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This is what storytelling in your business is supposed to do.
It’s not about flashy editing or fancy camera gear. It starts with thinking through:
• What is your next customer terrified of?
• What proof do they need to see?
• How do you translate daily sweat into trust?
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