@AcuityPR

Marketing, PR and content strategist. Listener. Writer. Editor. SW Florida representative of @prcgroup

 Naples FL
acuitypr.com/
Joined December 2008
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54Media
Multi-dimensional mailers are making a comeback. If you want to grab the attention of influencers, you need a strong strategy and a partner who can help with everything from package design to distribution. @PIMSNewYorkInc #influencer #influencermarketing prconsultantsgroup.com/captu…
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The state of journalism in 2021, by PRC Todd Smith of Nashville's @deanesmith djournal.com/mbj/todd-smith-… via @mbjournal

TODD SMITH — The state of journalism in 2021

Earlier this month, Muck Rack published the State of Journalism 2021, a study of more than 2,400 journalists about topics ranging from reporting during COVID-19 to preferences for working with

djournal.com
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Congratulations to our own @PaulLarrabee on being recognized as one of NY's top PR pros by @CityAndStateNY! Read more about this well-deserved recognition on our website: corningplace.com/paul-larrab…
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This week's column from PRC Todd Smith of @deanesmith explores the Super Bowl ad floodgates, women White House correspondents and offers a tribute to Larry King and Tom Brokaw. djournal.com/mbj/todd-smith-… via @mbjournal

TODD SMITH — Super Bowl ad floodgates open for big game

Now that we know the Super Bowl pits the Kansas City Chiefs against the Tampa Bay Bucs, it’s time for opening the floodgates on Super Bowl ads.

djournal.com
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We cannot allow the historic & horrific events of the past 48 hours to fade without significant consequences. In our 100+ years of history, @ADL has never called for the President of the United States to be removed from office. Today, that changes. adl.org/news/press-releases/…
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Jenny Smith retweeted
William Lamb@wlamb7618 Dec 2020
It's the most wonderful time of the pandemic: telling Mom on Zoom that you won't be home for Christmas. By @NYTimesCramer and @johnnydiaz__ nytimes.com/2020/12/18/us/co…

Christmas Is Coming. Cue the Guilt Trips and Tears. (Published 2020)

Thanksgiving gatherings were upended by the pandemic. With Christmas upon us, families are having another round of fraught conversations about in-person celebrations.

nytimes.com
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Since 2014, our Michigan PRC @PublicCityPR has been supporting @uglyxsweater and their PR efforts. This year, PCPR secured segments/mentions with a variety of local outlets as well national opportunities for their client, including @foxandfriends @GMA and @TODAYshow Congrats!
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It can be difficult to get out during winter weather. Many seniors have less contact during cold winter months which can lead to feelings of loneliness & depression. Check in on your loved ones. A daily phone call can make a huge difference. #TuesdayTips #Caregiver #CaregiverTips
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Boston Mayor @marty_walsh takes center stage at #revolutionize2019 #Boston
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Siiiiigh. Yes, by all means, let us bubble wrap truth that is difficult or painful, or which causes us to question, lest it make some people “uncomfortable.” (Wonder which people those might be....)
julie k. brown
@jkbjournalist13 Sep 2019
Because Mississippi: School district pulls 'To Kill A Mockingbird' from reading list; 'makes people uncomfortable' al.com/news/2017/10/mississi…

School district pulls 'To Kill A Mockingbird' from reading list; 'makes people uncomfortable'

Biloxi administrators pulled the novel from the 8th-grade curriculum after the district received complaints that some of the book's language "makes people uncomfortable."

al.com
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Why you need a crisis communications plan before crisis strikes—and what to include in it. This blog post from @Meltwater walks you through the whys and whats of a crisis communication plan. bit.ly/2IjqeKc
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Jenny Smith retweeted
Tony Rodriguez@DPALLC12 Jun 2019
Kaizen event to improve collection of third-party health ins. revenues #lean #healthcare #kaizen #Productivity #leadershipcoaching #operationsexcellence #healthcarelean #leanhealthcare
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From @PRDaily: Four PR gaffes that jeopardize your reputation. In today’s media climate, consumer trust is the most valuable commodity your organization can possess. Here are four mistakes that damage public confidence. bit.ly/2X7o06w
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Jenny Smith retweeted
Tony Rodriguez@DPALLC15 Apr 2019
Will there really be "good" US manufacturing jobs again? One point of view via @scdigest ow.ly/Gd6450pya2V #manufacturing
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Spring Cleaning: Time To Clean Up Your Junk Metrics. In this @PRSA blog post written by @MediaSourceTV President @LisaArledge learn how to spring clean your measurement practices and data. ow.ly/W2sl30o5o7c
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We are pleased to welcome John Knox of Knox Communications in San Francisco to our network. A seasoned professional with more than 30 years PR/marketing commo expertise, Knox’s clients range from not-for-profit agencies to Fortune 500 corporations. bit.ly/2BDa6kx
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.@verge published an interesting analysis of the pr crisis faced by Facebook. "it was unlikely that Facebook’s hiring of a crisis PR agency would itself become a crisis." ow.ly/8dBe30mFcum
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Competency in public speaking is a leadership skill that PR pros need to elevate their own business and to also coach their clients and executives. PRCG member Dotti Gallagher explains how to be -- or make your client be -- better public speakers. ow.ly/zfdK30mlyef
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Are editorial board endorsement's of political candidates mudding the waters? Here is @Poynter​ take on the issue. ow.ly/SVJS30mpC8Z
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To care for those who once cared for us is one of the highest honors -Tia Walker💕 Happy National Caregiving Month❕#caregiver #thanksforallyoudo #aginginplace #loveyourelders… instagram.com/p/Bpo2Z9EBsHX/…
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