Gary Knudson (@AdSport) header
Gary Knudson (@AdSport) profile picture

Believer, Husband, Father, Founder & CEO of sponsorship consultancy AdSport. Tight End @ASUFootball ('86-'90) & @RamsNFL ('90-'91; 2 stellar pre-seasons).

Phoenix, AZ, USA
Joined June 2008
Photo by Gary Knudson (@AdSport)Photo by Gary Knudson (@AdSport)Photo by Gary Knudson (@AdSport)Photo by Gary Knudson (@AdSport)Photo by Gary Knudson (@AdSport)Photo by Gary Knudson (@AdSport)Photo by Gary Knudson (@AdSport)Photo by Gary Knudson (@AdSport)Photo by Gary Knudson (@AdSport)
The SEC is weighing a luxury tax on programs that exceed the $21.3M revenue-sharing cap. For families evaluating offers at conference schools, the market rules are shifting. 12sportsconsulting.com/indus…
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The College Sports Commission released the first position-by-position pay figures for college football players. For families weighing a Power Four offer against a Group of Five offer, the gap is now documented. 12sportsconsulting.com/indus…
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The Protect College Sports Act passed the Senate and faces a January 3 deadline. For families signing this December, the bill's transfer and eligibility provisions matter now. 12sportsconsulting.com/indus…
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There is no letter of intent anymore. Know what he's actually signing. In October 2024 the NCAA eliminated the National Letter of Intent. The table, the hat and the photo didn't change, so most families never noticed. The change took effect immediately, and the signing dates themselves stayed where they were. What he signs now is an athletics aid agreement, a contract directly with the school. The school has to honor it and can reduce or cancel it only in limited circumstances. Once he signs, other schools have to stop recruiting him. Many programs also pair that aid with a separate revenue-share agreement, and that document carries its own terms. Read both before anyone picks up a pen. ✅ What aid does it commit, and how long? ✅ When can the school reduce it? ✅ What happens if the coach leaves? ✅ Does a separate deal come with it? The ceremony is the same. The document underneath it is not. Read every line before the photo, not after. If you want help getting to signing day with every question answered, the conversation starts at 12sportsconsulting.com. Navigate. Compete. Commit. #FootballRecruiting #CollegeFootball #RecruitingAdvisory #FootballParents #StudentAthlete #RecruitingJourney #ClassOf2027 #SigningDay #12SportsConsulting
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Programs are inserting exit-cost language into NIL contracts. For families choosing a program, that changes what the evaluation process requires. 12sportsconsulting.com/indus…
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This week’s Inside the Trail by Rudy Carpenter examines what happens to a recruiting class when the head coach gets fired. What holds a commitment together when the coaches who recruited you may be gone next? Is the commitment to the coach or the program? Rudy breaks down why that distinction matters for 2027 families: 12sportsconsulting.com/indus…
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Gary Knudson retweeted
Replying to @therealbeadle
You gotta play those games
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A junior college year costs a year. Of the five he gets. Junior college has always been a real road to Division I football, and it still is. What changed is the math underneath it. Under the age-based eligibility rules adopted this year, his five-year window opens the first time he enrolls full time at any college, and the NCAA's own guidance names two-year colleges specifically. From that day the clock runs continuously. So two years at a junior college now leave three at the next school, not the full allotment families used to count on. That doesn't make junior college the wrong road. It makes the plan for how long he stays there matter more than it used to. ✅ Is JUCO the plan, or the fallback? ✅ How many years does he plan to stay? ✅ Which schools sign from that program? ✅ Will his credits transfer cleanly? JUCO can still be exactly the right move. It just isn't free time anymore. Every year there spends one of five. If you want help deciding whether junior college fits your son's plan, the conversation starts at 12sportsconsulting.com. Navigate. Compete. Commit. #FootballRecruiting #CollegeFootball #RecruitingAdvisory #FootballParents #StudentAthlete #RecruitingJourney #ClassOf2027 #JUCOFootball #12SportsConsulting
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43 straight starts in that era is remarkable. Add in his career records, national passing-efficiency title and Pac-10 championship, and Rudy’s place among ASU’s all-time greats speaks for itself. 🔱
Happy Rudy first start day! On this Sun Devil day in 2005, @rudycar12 makes his first start ... and then would make 42 straight ... thesundevils.com/news/2005/1… @dhagan80 had another 100-yard game...starting 43 straight at QB (one school) in 11-game regular season era pretty wild.
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The House settlement replaced 85 scholarships and unlimited walk-ons with a hard 105-player cap. For families evaluating division fit, the market has shifted in ways most parents have not yet seen. 12sportsconsulting.com/indus…
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The clock starts at nineteen. Not when he plays his first snap. In June, Division I adopted an age-based eligibility model, and Division II followed. For athletes first enrolling in fall 2027 or later, it replaces the old system entirely. He gets five years to play five seasons. The window opens at the earlier of two moments: the first time he enrolls full time at any college, or the academic year after he turns 19. Turn 19 before September 1 and it opens that fall. After, it opens the next one. Then it runs. It doesn't pause for an injury, for sitting out, or for a transfer. The redshirt as families knew it no longer exists. ✅ When exactly does he turn 19? ✅ Is that before or after September 1? ✅ Would a gap year cost him a season? ✅ What happens if he's hurt for a year? Once his clock starts, it runs whether he plays or not. The families who plan around the date are the ones who use all five. If you want help planning around his eligibility clock, the conversation starts at 12sportsconsulting.com. Navigate. Compete. Commit. #FootballRecruiting #CollegeFootball #RecruitingAdvisory #FootballParents #StudentAthlete #RecruitingJourney #ClassOf2027 #NCAAEligibility #12SportsConsulting
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His recruiter got fired. His offer may not survive it. November is when college staffs turn over. The early signing period opens the first week of December. That puts some families somewhere nobody warns them about: deciding whether to sign before the new staff has even been hired. A new head coach inherits a class he didn't build. He re-evaluates every commitment the last staff made, by his scheme, his roster and his own board. Some offers survive that. Some quietly don't. The mistake is assuming the commitment transfers on its own. A verbal was made to people, and those people may be gone. Ask the new staff directly, before you ask anyone else. ✅ Has the new staff confirmed his offer? ✅ Who on staff is recruiting him now? ✅ Do they run the scheme he fits? ✅ Are his other options still warm? A verbal is to a staff. A signature is to the school, whoever ends up coaching it. Know which one you're making before December. If you want help reading a coaching change before he signs, the conversation starts at 12sportsconsulting.com. Navigate. Compete. Commit. #FootballRecruiting #CollegeFootball #RecruitingAdvisory #FootballParents #StudentAthlete #RecruitingJourney #ClassOf2027 #CoachingCarousel #12SportsConsulting
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Three Power 4 programs fired their head coaches the last couple weeks. For families with a commitment at a school in transition, the pressure to act is real. The urgency usually is not. 12sportsconsulting.com/indus…
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The FBS dead period begins November 30 and runs through December 31. For class of 2027 families still weighing programs, five weeks remain to take official visits before signing day. 12sportsconsulting.com/indus…
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Gary Knudson retweeted
Check this read out. Going to do this as a hobby
Check out my article on Substack. I think I will enjoy this. jaelenstrong.substack.com/p/…
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With :08 left in the half, Horizon regains the lead on a pass from @KaiKnudsonQB to @ColtonJohnson85 . The kick from Levi Floyd is up and in. The Huskies lead the Wolves 15-10
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.@KaiKnudsonQB finds @DylanBrush2029 who takes it all the way for a touchdown. The extra point is blocked. Horizon leads DM 8-0 with 7:38 remaining in the first.
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The portal does not open until January, but programs are already in conversations. For families who received an offer this fall, here is what pre-portal market activity signals. 12sportsconsulting.com/indus…
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The NLI is gone. For families six weeks from early signing period, here is what replaced it and what to verify before your athlete signs. 12sportsconsulting.com/indus…
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Also, no one should assume that good coaching and evaluation of QBs is something all college and NFL evaluators are good at doing. There are plenty who coach it that are so far over their head that they ruin the player instead of maximize his performance!
I was sitting at the Baccarat Bar at the Wynn recently, visiting with the father of a high school quarterback, discussing QB play. (Great spot, by the way. Highly recommend.) Today, he sent me this video with a simple message: “EXACTLY what we were talking about.” Couldn't agree more. I've watched this happen for over 20 years. We identify quarterbacks with exceptional physical traits, reward them with recruiting rankings, and too often mistake their athletic advantage for mastery of the position. At the high school level, a quarterback can be the best athlete on the field and overcome poor decisions with superior physical ability. But as the competition improves, those advantages narrow. Suddenly, identifying coverage, managing protection, processing progressions, and delivering accurately within a compressed window become the difference between playing quarterback and simply making plays. The concern isn't that we're evaluating physical traits. Those matter. It's that we're often evaluating what is easiest to measure rather than what is most important to project. A 70-yard throw tells me something about arm strength. It tells me very little about whether that quarterback can recognize a rotating safety, eliminate a covered primary, and deliver the ball to his second option before panic sets in. That's the evaluation challenge, and more importantly, the development opportunity. The quarterback position is not a throwing position. It is a command position. Physical talent creates opportunity. Processing, decision-making, and repeatable accuracy determine how effectively that opportunity translates as competition improves.
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