Adam Goldston

🗣️ 14 years ago @RyanGoldston and I started APL in our dorm room; today we announced our partnership with @F1 World Champions @redbullracing 🤯…from banned by the @nba to F1 world champions, we’ve only scratched the surface of what’s possible and we’re still 100% independent 🏆

I loved talking about the philosophies of time with @AudemarsPiguet

Introducing The Veil The Veil was born from a simple observation: wind shapes everything it touches. It carves mountains, builds new formations through erosion, and acts as a natural architect, and that invisible force is what inspired every line and material on this silhouette. Designed by artists and crafted by engineers over the last 2 years, the Veil draws from the barrier between air and earth. Our AeroLux+ upper delivers exceptional breathability while our new APL quick release lacelock system makes securing your shoe before a run and sliding them off after a long day effortless. Architected atop our Heavenly Ride midsole, you’ll forget how hard the ground feels wherever the path takes you. Experience the Veil, available now at athleticpropulsionlabs.com/p…

What an incredible moment, the 🐐 John Cena leaving his APLs in the ring for his retirement 🏆

The 🐐

Congrats to the 🐐 @JohnCena on an incredible career…it’s always amazing for us to see him wear @APLrunning shoes for so many of his defining moments 🏆

🗣️15 years ago today, our APL Concept 1 was Banned by the @NBA for providing the wearer with an undue competitive advantage over their opponents. At the time, @RyanGoldston and I were working out of a 60 square foot office, we had 9 months of inventory on-hand and had been shipping the most innovative shoe ever created to customers for less than 5 months. To say we were unprepared for this life changing moment would be dramatically underselling how life altering and monumental this moment would become. Like anything, you never know what you’re capable of until you are tested, and at that moment, this was the greatest test we had ever been presented and since we leaned into it and made the most of it, to this day it remains the greatest opportunity we ever maximized. Since that day, we’ve grown more than 100x, became the world leaders in luxury performance, built the most beautiful stores, partnered with World Champions, had a day declared for us in our hometown of Los Angeles; but it really all started on October 19th when the APL Concept 1 became the first and only shoe since that was banned by the NBA for performance enhancement reasons. I remember Ryan and I sitting in our tiny office the day it got announced in utter disbelief as it became the #1 news story in the world and the 2, 3 and 17 most googled terms that day. The other part that surprises me in reflection is we documented so much of this part of our story, but that will be saved for the documentary one day. The journey we’ve been on the last 15 years is one that’s been filled with tests, triumphs, excitement, challenges, discovery, focus, resilience, fortitude, joy, innovation, grit, relentlessness, relationships, creativity, vision, belief and accomplishment. I value reflection because sometimes it’s hard to see how special a moment is until it’s passed, but I’ve always said that someone is going to live our dreams, so it might as well be us. The last photo of is started it all, the banned APL Concept 1. Here’s to the 15 year anniversary of the day that changed our lives. Happy Banniversary. Stop Dreaming. Jump Higher.

Ryan and I are very disciplined where we place our time and voices, so when the Gstaad Guy asked us to be guests on his podcast, we felt like it was a great opportunity to speak about our journey creating APL, our thought process behind products, delusion, communication, taste, and world building. This is one of the longest form public conversations we’ve ever had, and we couldn’t have asked for a better host, and the candid opinions he shared about his journey as well. It’s a long episode, but I believe you’ll enjoy it, and get to hear and see what drives us and our creative pursuits. Let me know what you think 🙏🏻 linktr.ee/gstaadguypodcast?u…

APLs are the shoes of choice for World Champions 👑 🏆

Beautiful Buttercream APL HySpeeds 🏆

John Cena turns heel in his APLs 🏆

🗣️ Run Naked. Feel Euphoria. Today, we introduced our newest silhouette at @APLrunning—the Euphoria—a masterful blend of sensation and design. When we created the Euphoria, we wanted you to feel like you were running naked. No constraints, only support. Inspired by the euphoric feeling of a dream, this silhouette was designed to disappear on your feet. The Naked Net upper is ultra-breathable and impossibly light, reinforced by an almost invisible thread that acts like a structural spine, vanishing into the design like light refracting on water. Delicate in appearance. Unwavering in support. At APL, every silhouette starts with a feeling. We imagine the experience first, then engineer the perfect product to bring it to life. The Heavenly Ride midsole absorbs impact, while the Naked Net upper delivers sophisticated transparency that feels weightless. Years in the making, the APL Euphoria is a milestone in our journey to redefine what’s possible. Texture is one of the defining characteristics of APL. Recently, when @RyanGoldston and I were in New York, someone called us the “Titans of Texture.” That really stuck with me because texture isn’t just about how something feels in your hands—it’s about how it makes you feel when you wear it. We obsess over every detail, from the way light interacts with the material to how the shoe molds to your foot with every step. That dedication to texture is what makes APL unique, and with the Euphoria, we took it even further. The best products fascinate you, every time you look, a new detail emerges. That’s the magic of Euphoria and Naked Net. This shoe is our latest pursuit in making you feel something. And this time, it’s euphoria. Available now globally at athleticpropulsionlabs.com/p…

Euphoria is coming 02.11 AthleticPropulsionLabs.com

Excited to announce that I’ll be speaking at #CES2025 with @RyanGoldston and @stevenkolb (CEO of the @CFDA), our fireside chat at @CES is titled: “Stepping Into Innovation: The Founders Behind APL and Building a Luxury Brand.” Over the past 15 years, innovation has been the driving force behind every decision we’ve made at @APLrunning. From groundbreaking material and compound developments to redefining the retail experience and forging impactful partnerships, we’ve relentlessly pushed the boundaries of what’s possible in luxury performance. Ryan and I have always taken a dynastic approach to building APL, focusing on patience, intention, and long-term vision rather than rapid, growth-at-all-cost strategies. This mindset has been instrumental in shaping APL into the world leader in luxury performance, and it’s something we’re deeply proud of. During the chat, we’ll explore: - How innovation fuels every aspect of APL’s journey - The importance of patience and precision in building a luxury brand - What excites us about the future We’ll be speaking tomorrow, January 8th, at 10:40 AM at The Venetian. We’re looking forward to sharing our thoughts and experiences on brand building, luxury, and innovation with all of you 🏆

14 years ago, our APL Concept 1 got Banned by the @NBA because they instantly make you jump higher and it changed our lives forever 🏆 Athleticpropulsionlabs.com

Medal-worthy APL Streamline 🥇