@Adidentify

Ad-ID is the industry standard for identifying advertising assets across all media platforms - a UPC code for ads, and a joint venture of the 4A's and ANA.

 New York, NY
ad-id.org
Joined February 2011
  • Tweets2K
  • Following1.8K
  • Followers967
113Media
Ad-ID retweeted
CIMM@CIMM_NEWS3 Feb 2021
CIMM's Jane Clarke has kicked off the 10th annual CIMM Cross-Platform Video Measurement & Data Summit with an industry update and current CIMM initiatives. We are looking forward to the next 2 days of our virtual programming with the industry's best and brightest #CIMMSummit
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Ad-ID retweeted
4As@4As4 Jun 2020
As the #advertising industry changes its metrics, is your company prepared for the pivot? Join #4As member @Adidentify today @ 2pm ET to learn how agencies can use Ad-ID in VAST 2.0. for advancing cross-platform premium video. Register: bit.ly/3dyolrh #metadatamanagement
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If this represents the start of flattening another curve, I have never been so happy to see a Canoe VOD viewing chart starting to trend down. Below is national VOD viewing week 5 of social distancing/stay at home orders. @CanoeVOD
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Don't miss the #ProjectRearc Webinar with @IABTechLab today. Attendees will gain a better understanding of the rapid industry changes impacting the advertising community, & how to get involved in the process of rearchitecting the internet. Register here: bit.ly/2vIXtEe
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Ad-ID retweeted
IAB@iab30 Mar 2020
TODAY AT 2PM EST: IAB Tech Lab's Jordan Mitchell and GroupM's Michael Palmer stop by #IABTHERE to talk about the cookie-less future, our proposal to re-architect digital marketing, and how to get involved. Tune in: iab.com/there @GroupMWorldwide @IABTechLab @kickstand
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Bionic today unveiled integration with @Adidentify in order to enable greater transparency and accountability in the advertising marketplace bionic-ads.com/2020/03/bioni… #advertising
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Ad-ID retweeted
IAB@iab10 Mar 2020
We're proud to announce that David Cohen has been named @IAB’s President, bringing decades of relevant experience as a widely respected ad agency leader. Find out how he'll contribute to our goal of bringing the entire marketing-media ecosystem together: bit.ly/39FdpGd

IAB Names David Cohen President

Former Agency Leader Will Drive Strategy, Growth and Operational Excellence for Digital Trade Association; Will Bring the Entire Marketing-Media Ecosystem Together NEW YORK – (March 10, 2020) –The...

iab.com
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Mediaocean names Drew Kane Chief Client Officer - read the full press release here: ow.ly/onQ550y1YXn Congratulations, @dkane108!
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Ad-ID retweeted
CIMM@CIMM_NEWS2 Dec 2019
Read Jane Clarke's latest piece for @AdExchanger about #AddressableTV
AdExchanger@adexchanger27 Nov 2019
Addressing The Kinks Of Addressable TV bit.ly/2OmZyfA by Jane Clarke, @CIMM_NEWS
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Why #identifiers matter in advertising? Standard identifiers are critical to #brandsafety – learn more about “Identification: It’s as Easy as ABC” in the new whitepaper from @safe_brands @Adidentify @DigiTrust @EIDRdotorg @IABTechLab @TAG_Today – Read on: bit.ly/35ALR2w
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#FreeWheel Council for Premium Video #FWC urges industrywide adoption of #Ad-ID to manage creative across fragmented channels in today's cross-platform marketing @Adidentify @FWCouncil @klmarketdaily bit.ly/2QcUU5s @KLmarketdaily
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There's one solution that the #advertising industry can align on that could have a massive impact: the #UniversalAdID. Download our guide to understand what actions you can take today to move us towards a world of more effective creative management: freewheel.com/why-a-universa…
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What's a Reverse Walled Garden? And how are they holding back Advanced Advertising? Take a look at this insightful article from @bcbeat by Bunker Sessions, our VP of AdBridge for Sellers. bit.ly/2mmMVpK
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CTA Approves NEXTGEN TV Name, Logo tvtechnology.com/atsc3/cta-a… #ATSC3
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#MediaQurator is integrating the #4As, #ANA #AdID standard for cross-platform advertising asset identification bit.ly/311dG21 @KLmarketdaily
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Learn more about VAST 4.2 and the benefits of UniversalAdId. JW Player’s Eric Boyd joins @Adidentify, @TelariaVideo, @FreeWheel, @InitiativeWW, @AENetworks, @IABTechLab tomorrow at 2pm ET to discuss why VAST should be a priority on your roadmap. Register: bit.ly/2z8P37p
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Inscape’s @jcmcafee on the future of Project OAR: discussing measurement standards with @CIMM_NEWS, alongside @connect2crystal and @OmnicomMediaGrp’s Jonathan Steuer #risingtide
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Ad-ID retweeted
TVREV@TVREV8 Jul 2019
How does #addressable advertising reach scale? Excited to share this free special report from Tom Morgan, Principal at MediaD.tv, and TVREV: addressable.tvrev.com
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VAST4 has a number of important features. Little known fact - you can adopt in phases. What are your plans to support any 4.x features? #vast #omid #simid #noVPAID #iab #techlabFOMO
20%Already support some 4.x
20%Planned for 2019
20%Planned for 2020
40%Not sure...
5 votes • Final results
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9. MRC Cross-Media Aspect of The Day: Sections 2.1, 2.1.1, 2.3.2 & Appendix A introduce a suite of cross-media duration metrics including Viewable Duration (required), Viewable Completion (highly encouraged) and Duration Weighted Viewable Impressions (effective Jan. 2021).
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