HubSpot Advanced User Group

Quick update for our HUG community 📢 The platform has changed; you now need to log in with your HubSpot account to register for events. Having trouble signing up? Reach out or email [email protected] and we’ll register you.

That’s a wrap on today’s HUG session on AEO in HubSpot. Thanks for tuning in. We hope you’re leaving with simple, actionable ways to improve how your content is discovered in the age of AI-driven search.

AEO best practices come down to writing and structuring content for how people actually ask questions, and how AI systems interpret them.

AEO in HubSpot is about making AI visibility measurable and actionable - zero guesswork required. More importantly, it connects insight to action, so teams can quickly improve what’s not working and double down on what is.

AEO is already shaping how buyers discover and evaluate solutions - not something on the horizon, but something influencing decisions right now. The takeaway: if your content isn’t structured for AI discovery, you risk missing the moment buyers are forming intent.

We’re live with Crystal King! We’re diving into how to put the AEO tool in HubSpot into real-world action - including practical use cases, quick wins, and how teams can start getting value straight away.

Today’s the day! 🎉 Join us for our Advanced HUG session: Unlocking the Full Potential of @HubSpot’s AEO Tool. There’s still time to RSVP👇 hubs.la/Q04h_fxX0

Join us tomorrow for our Advanced HUG session. We’ll explore practical implementation strategies, real-world use cases, adoption best practices, and how teams across marketing, sales, and service can use the tool more effectively. RSVP now: hubs.la/Q04hYWX_0

📢 Reminder! Join our upcoming #AdvancedHUG session on unlocking the full potential of @HubSpot’s AEO tool. Learn practical ways to implement, adopt, and apply the tool across your teams. Secure your spot: hubs.la/Q04hYyyW0

Meet our speaker: Crystal King, Senior Evangelist for @HubSpot Academy 🎤 Join our #AdvancedHUG session to learn practical strategies for implementing and using HubSpot’s AEO tool with confidence. RSVP 👇 hubs.la/Q04h_gPn0

Join our upcoming #AdvancedHUG session on unlocking the full potential of @HubSpot’s AEO tool. Learn practical implementation strategies, adoption best practices, and real-world use cases to help your teams work smarter. RSVP: hubs.la/Q04h_gWR0

📅 Save the date! Join our upcoming #AdvancedHUG session. Learn practical ways to implement and use the tool across marketing, sales, and service teams for better collaboration and customer experiences. RSVP: hubs.la/Q04h_72r0

And that’s a wrap! Thanks for joining our #AdvancedHUG session. We hope you walked away with practical ways to connect your data, understand your funnel performance, and build reports that truly reflect your revenue journey.

Your data is only as strong as what you do with it. Good reporting isn’t just about visibility, it’s about action. #AdvancedHUG

The report is only the starting point - the real value is in how you interpret it. Good reporting asks questions, it doesn’t just show numbers. #AdvancedHUG

Know your numbers before you build your reports. Reporting only works when you understand the journey behind it, from first visit through to closed won. Each stage shows how effectively you’re moving people through your funnel and where drop-offs are happening. #AdvancedHUG

Strong reporting starts with strong foundations. In HubSpot, that means understanding how your data connects, from contacts to companies, deals, and activities. When your data is structured right, your reporting becomes clearer, more accurate, and far more valuable. #AdvancedHUG

We’re live with Juan Quiroz, to dive into Reporting 101: Mastering Revenue and Conversion Tracking in HubSpot #AdvancedHUG

Today’s the day! 🎉 Join us from 4:00–5:00 PM (SAST) for Reporting 101: Mastering Revenue and Conversion Tracking in HubSpot. You don't want to miss this one! Still time to RSVP: hubs.la/Q048dsrb0

📣 1 day to go 📣 Join us tomorrow (16 April 2026, 4:00–5:00 PM SAST) for Reporting 101: Mastering Revenue and Conversion Tracking in HubSpot. Don’t miss it, RSVP now: hubs.la/Q048dvZ70