Delivering insights, expertise, and inspiration for the burgeoning Advanced TV space. Brought to you by 4C, a data science and marketing technology company.
Joined March 2018
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CEO @LanceNeuhauser of @4Cinsights discusses how data is changing the future of TV in @adexchanger. advancedtvnews.com/industry/…
Did you catch the latest? Check out what you may have missed last week with Advanced TV News! ow.ly/aDRa30ltCPC
Here's what you may have missed last week in the world of Advanced TV! ow.ly/vkkj30lnQVH
The DOJ appealed the court ruling approving the AT&T and Time Warner merger, stating that it would lessen competitive sustainability. via @bcbeat. ow.ly/Wh3F30kZAiL
As AT&T makes its push into advertising, these charts offer an explanation as to why. via @themotleyfool. ow.ly/DHoa30kYM8O #AdvancedTVAds
With access to 20 billion monthly CTV impressions, @AppNexus is quickly becoming the favorite for CTV adoption. via @TheDrum. ow.ly/E82V30kYs60
Cheers to Monday, which means we have another recap for you! Here's what you may have missed last week. ow.ly/wcyn30kYg9P
There's been an increase in revenue shift to OTT according to @SpotX CRO Sean Buckley, but the trend is heavier in the US than it is worldwide. via @Beet_TV. ow.ly/9piU30kVsAt
The targeting, automation, and integration of TV with digital media and connected devices are causing content owners to take notice of the major shifts in TV. via @bcbeat. ow.ly/waZP30kVnys
The advertising waters of OTT and CTV are just a little different, but advertisers need to remember regardless of where consumers are viewing they still want relevant ads. ow.ly/BBHF30kUtIh #AdvancedTVAds
The OTT streaming startup @Philo has now raised over $90 million. via @MediaPost. ow.ly/K7bs30kUtCz
Social apps are taking the lead for live video streaming, more so than TV network site apps or pay TV services, according to a survey by @iab via @eMarketer. ow.ly/8FJE30kTqb5
HBO has its sights on becoming like Netflix, before Netflix has the chance to become them. via @Adweek ow.ly/l9lA30kTc0n
Viewers are now able to consume content anywhere they want through OTT services and the ability to watch on mobile, changing how content is desired, created, and discovered. ow.ly/zWJU30kTbMn
The Global Video Services on Connected TV market report 2018 gives an in-depth look of the competitive landscape, market share, and revenue forecasts for the next six years. ow.ly/ngo930kS8Gg
With Teletrax, the largest global TV monitoring network, @4Cinsights is able to pull insights on all the top TV events. ow.ly/6Zbp30kMwKU