Join us as we explore the hot-button issues affecting the business of TV #advertising! Join us for our Spring event on March 25, 2019 in NYC. #AdvancedTVAds
Manhattan, NY
Joined February 2016
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Advanced Advertising retweeted
“TV has the reach, the engagement, and the content. It works if we work and harmonize addressability. That’s what @NCCMedia is working towards pursuing.” - @bobivins on addressable advertising at the @Advanced_Adv Summit. @bcbeat @MultiNews #AdvancedAds
Advanced Advertising retweeted
Are you at the @Advanced_Adv Spring Summit in NYC today? Let us know if you would like to connect! #AdvancedAds
advancedadvertisingsummit.co…
Advanced Advertising retweeted
At @Advanced_Adv Summit, experts discussed a range of data, measurement and industry initiatives that highlighted the frenetic and changing landscape for marketers and media. Here’s what you need to know: ow.ly/yryK30jnlSo
Advanced Advertising retweeted
It’s incumbent on us to create a good consumer experience and address frequency capping across networks. -Jim Wilson at the @Advanced_Adv Summit talking OTT, VOD & Non-Linear TV Advertising #AdvancedTVAds
Advanced Advertising retweeted
When companies are looking for surges in sales, "TV works like a light switch"-VAB CEO Sean Cunningham at yesterday's #AdvancedTVAds conference @Advanced_Adv bit.ly/2ujX6yo
Advanced Advertising retweeted
Amen! "Stop talking about GRPs vs impressions. A GRP is just an impression expressed a different way" Adam Gerber, Essence #AdvancedTVAds
Advanced Advertising retweeted
"Start with the outcome. Are you trying to achieve brand awareness, site conversions, or sales? Starting here will change the idea of what premium video can do for marketers." Heard at #AdvancedTVAds
Advanced Advertising retweeted
Handmaid's Tale will have "some very serious sponsors" for S2 -- @prnaylor at #AdvancedTVAds
Advanced Advertising retweeted
.@Hulu’s Naylor says over 1/2 consumption in its Live product is actually on-demand #AdvancedTVAds
Advanced Advertising retweeted
.@Hulu’s Naylor: “Viewers are pesky - they do what they want to do” Amen. #AdvancedTVAds
Advanced Advertising retweeted
Consistency across networks for a great consumer experience is important and good for our industry overall. We need to ensure things like frequency capping and better targeting. -Jim Wilson @PremionMedia #AdvancedTVAds
Advanced Advertising retweeted
Thank you to #AdvancedTVAds for including us in the conversation on the challenges and opportunities happening on #OTT, #VOD, and non-linear TV.
Advanced Advertising retweeted
Our CEO and Managing Director, Jane Clarke, moderating a panel on
TV/video measurement, ratings & currencies with @jayin3D, Dan Robbins,
Helen Katz, @radhas2, @adenzaman and Zeev Neumeier #AdvancedTVAds
Advanced Advertising retweeted
It's important to get a quality ad in front of the consumer. Quality is key meaning no latency and no buffering - @chrispizzurro #AdvancedTVAds
Advanced Advertising retweeted
“The future of TV is a blend of live and on-demand,” says @hulu ad sales SVP Peter Naylor: over half of viewing on the live-TV (skinny bundle) version is on demand, he says to @jlafayette. #AdvancedTVAds @Advanced_Adv @MultiNews – at Manhattan, NY
Advanced Advertising retweeted
He and Dan Aversano of Turner Ignite and Noah Levine of Fox Networks agree #OpenAP will make #AdvancedTVAds a bigger deal in the upfront this year. “We’re done testing, it works,” Aversano said. “No comment” all around on possible new entrants to OpenAP group. @Advanced_Adv – at Manhattan, NY
Advanced Advertising retweeted
"Consumers are now in control and they won't see an ad if they don't want to see an ad. We have to get to an addressable, measurable, targeted way to reach consumers and deliver results." @LanceNeuhauser discussing TV at #AdvancedTVAds
Advanced Advertising retweeted
"Marketers know they need brand-safe and privacy-compliant methods, so they look to TV, but need to use television differently to not just share a blanket message but targeted messages that will speak to their customers' affinities." via @LanceNeuhauser at #AdvancedTVAds
Advanced Advertising retweeted
“There's a lot of value to showing ads to a broad audience to reach people outside of your target - people who you may not know are part of your target,” - @grahamstanton, Co-Founder at @onepeloton
@Advanced_Adv #AdvancedTVAds
