AIACA

A large part of women’s work is invisible and unpaid. Cooking, caregiving, managing households, supporting family businesses — work that keeps systems running but rarely gets counted. What would change if this work stopped for a day?#HeroInHer #WomenInCraft

Some stories go beyond craft; they're about courage. Bharti’s journey shows how resilience transforms lives. Through her craft, she found strength and dignity, inspiring other women. Who's the #HeroInHer in your life? Tag her! 👇 #HeroInHer #AIACA #RealStories

Across India, women artisans contribute significantly to household incomes through craft. Yet their work is often seen as “helping” rather than earning. Through #HeroInHer, we highlight the women who are not just artisans; they are economic drivers, leaders, and changemakers.

From "Little Drops" to a Mighty Ocean! 🌊 Kriti’s journey showcases how passion for handloom evolved into a digital hub connecting artisans to the modern world. Celebrating #HeroInHer and women who keep tradition alive! 💪✨ #WomenInBusiness #HandloomLegacy #IWD2026

Under Samriddh (supported by Flipkart Foundation; implemented by AIACA), SOACH artisans completed and shared first-draft toy samples. Samples praised for quality — next steps: buyer feedback, sample refinement, and potential bulk orders. #craftmatters #aiacaforartisans #AIACA

When women-led artisan enterprises access national markets, the impact goes beyond sales. Under the Samriddh initiative, AIACA supported Shree Nadabet Mahila Hastkala Samity at the Paramparik Exhibition, resulting in ₹4.5 lakhs in retail and multiple B2B leads. #CraftMatters

Meet Shabana Bano from Jaipur! A B.Ed. A student who transformed her hidden talent into a profession. Now, she supports her family and inspires the next generation of girls. Every woman has a #HeroInHer waiting to rise #InternationalWomensDay #WomenEmpowerment #SkillToLivelihood

This Women’s Day, join us for #HeroInHer—a campaign by AIACA celebrating women transforming lives through craft. We’ll share inspiring stories, reflections on women’s realities, and conversations about leadership. Stay tuned! #InternationalWomensDay #WomenInCraft

On this International Women’s Day, we celebrate the creativity, resilience, and leadership of women everywhere. Together, they’re shaping a more inclusive future. Today and every day, we honor their contributions! #InternationalWomensDay #IWD2026 #WomenInCraft #heroinher

Discover Tatsat Store in Hauz Khas Market (Feb 26 - Mar 1, 2026)! Support rural enterprises and women’s economic leadership through curated crafts. Every purchase contributes to sustainable retail. #CraftMatters #WomenLedEnterprises #AIACA

Day 2 (14 Jan) — Visual Merchandising workshop at Kachugaon CFC! Thanks to Miseror & AIACA, trainer Sharmila Mukherjee guided artisans on stall layout, lighting, signage, and product display. Groups practiced seller-buyer scenarios. #craftmatters #aiacaforartisans

Upcycling in craft is a system, not just a trend. By turning discarded materials into valuable products, we enhance sustainability and support artisan livelihoods. Let's strengthen the circular economy and embrace conscious consumption! #CraftMatters #Sustainable #SupportArtisans

Day 1 (13 Jan) Business Communication Management at Kachugaon CFC, and this workshop is supported by Miseror and implemented by AIACA. Ms. Sharmila Mukherjee trained 14 artisans on AIDA + role-plays to strengthen buyer engagement and sales skills. #craftmatters #aiacaforartisans

Join us this Thursday at Dastkar Delhi to explore how we protect India's authentic crafts! Learn from @Nancy & @Neha about supporting artisan communities. 🗓️ Feb 19th, 3 PM - 4 PM 📍 Dastkar Basant Bonanza, Chhatarpur #Craftmatters #EthicalCraft #Craftmark #HandmadeIndia

Three generations. One legacy. Meet Veersingh ji from Badarpur, a wood artisan keeping tradition alive. For 12+ years in the AIACA community, he crafts not just art, but family heritage. Support generations of artisans. #craftmatters #AIACA #supporthandmade

Thrilled about the progress at Kasabdana Mahila SHG! Our 6-month design mentorship for Zardozi artisans in Barabanki is thriving with 22 unique products and 5 potli bag designs in production. Building strong market foundations! #CraftingADignifiedLife #HCLFoundation #Zardozi

Maitri Artisans (Badarpur Cluster) launched a 3-month design mentorship on Nov 15, 2025, led by Ms. Sananda Biswas. Engaging sessions with 12-15 artisans resulted in 34 contemporary designs under the START project! #craftmatters #aiacaforartisans

Rishaa Women Association design mentorship starts on 15 Nov 2025, led by Ms. Preeti Singh in Badi Pakariya, Lucknow. 15 artisans created Indo-Western Chikankari designs through field visits and collaboration. Part of START (@CapriGlobalCap; AIACA). #craftmatters #aiacaforartisans

📅 Business Plan & Pitch Deck Workshop in Bathinda (8-9 Jan 2026) with mentorship for 5 women entrepreneurs (8 Jan-15 Mar). Led by Vijay Chaturvedi and Pithamber Polsani. Deliverables: 5 business plans, pitch decks, final report by 15 Mar. #craftmatters #AIACA #handmade

Trinjan visit — 8 Jan 2026 (Jaitu). Entrepreneurs explored seed-to-fabric organic cotton production, tried charkha spinning, met women weavers, and discussed sustainability and storytelling. #Trinjan #SustainableCraft #craftmatters