Leiter Digitale Produkte @topagrar, Class of 21 @newmarkjleaders. Past @Nordkurier, @nwnews @lokalportal_de, @JKW_UHH, @mujschool & @FulbrightPrgrm
Hamburg, Germany
Joined October 2009
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Alexander Drößler retweeted
Young farmers read #digitalcontent. In terms of #DigitalTransformation, @AlexDroessler sees the biggest challenge for his business in thinking in audiences outside the print cycle and creating digital solutions for the main publications of #Landwirtschaftsverlag. #mx3 #di5rupt
Alexander Drößler retweeted
Please save the date - April 1, our amazing @NewmarkJLeaders will share their capstone projects, discuss leadership, change and media transformation - sign up now!
📣 Mark your calendars! Participants from our Executive Program in News Innovation and Leadership will present the transformative learnings from their final projects on Friday, April 1 at 11 am ET virtually over Zoom. Stay tuned for more details & rsvp👉lu.ma/rethinkingleadership
Alexander Drößler retweeted
In der Serie #Medientrends2022 lassen wir Branchenexperten ins nächste Jahr blicken. @AlexDroessler, zuständig für die digitale Transformation beim Nordkurier, über seine Erwartungen an das neue Jahr. medieninsider.com/medientren…
Alexander Drößler retweeted
The local news ecosystem is quickly evolving, with hundreds of startups rising up to fill in the gaps left by retrenching legacy newspapers. Many of those startups are nonprofits.
axios.com/pandemic-news-jour…
Alexander Drößler retweeted
Google delays Chrome's cookie-blocking privacy plan by nearly 2 years cnet.co/3zXkBLt
Alexander Drößler retweeted
💰 Across 20 countries where publishers have been pushing digital subscriptions, 17% say they've paid for online news – up by 2 points since 2020, by 5 since 2016.
🤵 Subscribers tend to be richer, older and the vast majority of people don't pay
📊 Figures by country in chart
Alexander Drößler retweeted
Heute ist der internationale Tag gegen Homo-, Bi- Inter- und Transfeindlichkeit! 🏳️🌈
Bielefeld ist bunt und das leben wir auch bei Arminia!
#immerdabei #IDAHOBIT2021
Alexander Drößler retweeted
Report by @ampress looks at how newsrooms can do more with less and find time "that can be reinvested in things that audiences and journalists value more."
americanpressinstitute.org/p…
Alexander Drößler retweeted
I love this 🧵 so much - how to build successful newsletters 👇 – at Brooklyn, NY
Alexander Drößler retweeted
„Abgerechnet wird , wenn diejenigen, die uns heute kritisieren, ihre eigene Arbeit aufnehmen.“ @Nordkurier-Chef @JuergenMladek reagiert im Interview auf die heftigen Vorwürfe von @Katapultmagazin-Gründer @BenniFredrich.
medieninsider.com/nordkurier…
Alexander Drößler retweeted
Paywalls Are Coming to Twitter as Platforms Adjust to the Creator Economy bit.ly/3dCXUC9
Alexander Drößler retweeted
“If you want to move innovation forward, you have to bring everyone along. It has to be intentional.” - @charohenriquez at #NPASummit
Alexander Drößler retweeted
Join @AlexDroessler and me tomorrow for User Research in the trenches at @newsproduct summit! We'll be sharing our user research work, techniques and tools, and then we'll work together to plan your next research projects! newsproduct.org/summit/sched…
Alexander Drößler retweeted
A B2B Product Management Story: on discovering problems that customers actually care about
Very visual story thread👇🏾
Alexander Drößler retweeted
This piece paints a correct picture of the relationship between newsrooms, data and audience. However, it does miss a significant trend of commissioning content to #userneeds, i.e. starting with the audience expectations. How could it have been omitted? slate-com.cdn.ampproject.org…
Alexander Drößler retweeted
this is the most important change to open web publishers/creators that no one is talking about:
publishers haven't been equipped to compete technically with platforms. they also don't collaborate well internally.
this is a test of both of those things.
adexchanger.com/the-sell-sid…
Alexander Drößler retweeted
Local newspapers couldn't have built Google. But they sure as hell could have built Nextdoor. They chose not to. If their worldviews started in their communities not their newsrooms, it would have been obvious to them. It was not.
Local news is dying. Long live…. Nextdoor?
I wrote about why the under-the-radar social network is booming in the pandemic, how it’s reshaping local politics, and what happens when it starts to replace local papers as a news and opinion hub. onezero.medium.com/nextdoor-…
Alexander Drößler retweeted
📢JournalistInnen in kleinen, vA lokalen Medien in EMEA - Ihr wollt die Basics von Produktmanagement lernen? a) Gratis, b) in einem coolen virtuellen Program? 20 Plätze zu vergeben, mehr Info hier: journalism.cuny.edu/jplus/pr…
Alexander Drößler retweeted
„Wir müssen vielmehr lernen, einzelne Zielgruppen wirklich zu verstehen und auf sie zugeschnittene Produkte anzubieten“, sagt @AlexDroessler in unserer Serie zu den Medientrends 2021
medieninsider.com/medientren…