Workshop number 9 in the books ✅ By far the most difficult - caught Covid day 1 then had 13 hours of speaking Thank you to GOD for giving the strength to do it & thank you for everyone who came Next one in November

"The X is the Y" AI Slop

Cam Boozer is him

Doing outreach that starts with “waddup brodie” is the quickest way to get your message deleted

If someone says “that’s the gap” AI slop

I am the easiest person in the world to close I buy everything (That's why I sell a lot)

Ty Jerome

It is almost impossible to profitably sell BFCM agency offers to ecom brands on paid ads We tried this year after year Most brands do not think about it until 2 weeks before, then it's too late for you to deliver Much better to: a) run your evergreen ads, mention BFCM planning on the call and sell them if they want it or b) sell BFCM services to your clients who already trust you and are much more likely to take your advice to forward plan

Why does reading Claude writing make me so instantly angry?

I moved to Southlake because it is one of the nicest areas in DFW Family oriented, high income, similar values to mine It’s 90% empty nesters Young families can’t move in because these boomers won’t leave

Go to a Costco in DFW an hour before closing on a Sunday and you’ll understand the problem

There are people that vehemently disagree with everything I preach I have learned to ignore them Going after them changes nothing and invites negative energy Talk to your crowd Nothing else matters

If you think charging extraordinarily high rates is bad for your clients You don’t understand economics Higher prices = higher ability to serve = higher likelihood of client achieving outcome

36 Hours In Philly

This is the type of stuff designers love that is so bad for the client Ain nobody scrolling through all that

Dear Group 6 Passenger You Do Not Need To Line Up When They Call Concierge Key You’ll Be In 24C In Just A Few Minutes Patience

Pre check lines are 2-5x longer than general boarding every time I’m at DFW We need something 10x more expensive

People saying businesses are firing agencies and replacing them with AI are completely coping No, people are firing your agency because you suck

Nobody carries the LV duffle through the airport except drug dealers right

The Four Seasons is one of the most expensive, well known luxury brands in their sector because one day they decided they would only market to the wealthy You can do the same thing with your agency any day you want to

The marketing director at an Enterprise Client might be the person who gets your agency hired But if your pitch makes people on their team feel threatened they can kill the deal from inside the company If you spend the call explaining everything their team is doing wrong you're asking your contact to recommend an agency that makes their department look incompetent Find out what they're responsible for delivering and where they want help before deciding what to pitch Their team might be managing a substantial ads budget and know exactly what it wants to test but keep waiting on creative production Your agency could take responsibility for getting that creative produced while their team continues running the campaigns There's a specific job for you to do without taking over work they're already handling Get the people who would work with you involved in that conversation Ask what they'd want you to handle and what concerns they have about bringing in an outside agency Then agree on what your agency owns, which decisions stay with their team and what input and approvals you'll need Put that in the proposal alongside the work you're recommending and why Your contact needs support from people who will have to work with you so give them a chance to help shape the arrangement before they're asked to approve it