Building world-class home service brands. Agency owner. Painting business owner. 300+ websites & brands built.
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Joined March 2015
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8 things that make a home service business look expensive (in the good way):
- matching uniforms
- professional project photos
- clean, well-maintained trucks
- reviews that describe specific results
- a website that doesn't scream for attention
- showing exactly how you protect the customer's home
- following up before the customer has to
- estimates that make the scope and price easy to understand
None of these make you better at the actual service.
But they make it easier for customers to believe you're better before they've hired you.
And when customers can't easily judge the quality of your work beforehand, they'll judge the things they can see.
Instagram is a completely different game than X.
What works, what doesn’t, the formats, the topics, almost none of it lines up.
I can post something on Instagram and watch it hit 50,000 views in a day.
The same thing on X would probably sit under 2,000.
That Instagram post also keeps picking up hundreds of views and a few followers a day for at least another month.
It just doesn’t die the way things do here.
X will always hold a place in my heart and is my preferred platform but wow
Tried to get a new desk for my new office build and the color received was nothing like what was advertised...
Does anybody actually make a good sit/stand executive style desk or do I need to build this as my next project?
Spotted this on my walk last night...
Multiple houses with part of the yard caving in near the driveway
Most vehicle wrap designs intentionally stand out
I have a client who wants "under the radar"
They service ultra-high net worth clientele who don't want loud, branded trucks in their driveway at all times
The goal will be to strike a balance between branded and noticeable yet not obnoxious
The best part about finding vibe coded sites:
You can tell 99% of the time just by how it looks but then you see this under the hood
Almost got a 1-star from a lead who never hired us.
They came in under how we qualify an on-site estimate:
$3,000 minimum job, within 45 minutes of the estimator.
Those leads have not closed for us in the past, or aren't profitable enough.
The filter we use is right for us. The way it was communicated was where we messed up.
What got said was something along the lines of:
“We typically only do larger projects and we might not be a good fit for this”
That landed like a rejection of the house.
The version we should have used:
“Our minimum project is $3,000. From what you described, this looks like a $4,000–$6,000 job. If that works, we will come out. If it doesn’t, we are the wrong company for this one.”
They walk because we cost too much, not because we would not take the work
Everyone is talking about Ismael Valdez building a $100M home service company with 4 or 5 managers and a lot of AI.
I don’t know if that model shows up at that scale.
What I do think shows up:
A lot of owners staying at $1M or less, taking home $10k–$30k a month, with a much thinner operation than that used to require
Every now and then a client wants the logo modernized without losing what people already recognize.
Here’s a recent refresh we did in the electrical space
We ran ads promoting AI renders of houses in different paint colors.
People told us it was off-putting.
They don’t need to know how the sausage is made.
We still do the renders. We still advertise them.
We just stopped calling it AI and we don’t explain the method unless someone asks.
There is a new Poll out that puts numbers on this:
78% say AI makes ads feel less authentic
73% trust the ad less if they think AI made it
63% are less likely to buy from a brand running AI-generated ads
Has anybody else seen this in their business?
