I help painting contractors get more interior repaint jobs with automated sales systems. Follow to learn how I do it and to see the ups and downs along the way.
Joined April 2023
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Two-step sales hack.
1. Find out where your prospects are today and where they want to be tomorrow.
2. Position your product as the bridge to get them there.
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Benjamin Franklin was the original Dale Carnegie.
He taught how to win friends and influence people over 234 years ago.
His rules:
1. Learn to admire others. Ask genuine questions.
2. Learn how to disagree. Don't try to "win".
3. Always strive to improve yourself.
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My brain is weird.
I spent days avoiding calling my prospects from the DMs.
But in reality, it wasn't so bad.
The first call? I was nervous.
The second call? Better.
The rest of the calls? Nerves gone.
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Scripts and templates are good.
But if you don't understand why they work then you'll forever be chasing the next great template.
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Checklists are overrated.
You can have an ad that checks all the boxes...
But if the big idea is off then no one will buy.
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I never got cold outreach to work.
My cold messages would get nasty replies and only a few meetings.
But that's when I realized my mistake.
...You can't improve what you don't track.
Now all my results get tracked daily. Will report back on the results.
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People love to have opinions.
Even on topics they don't understand.
Don't spend time trying to change their minds.
Find out what they believe and build bridges to get them to the other side.
(No. This post isn't about the holidays.)
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I've read 7 books about writing in the last 6 months.
One theme stood out:
The way you think = the way you write.
If you want to be a better writer, become a better thinker.
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Have you ever lost a friend's attention when you told them a story?
Most people share the wrong details.
I don't care what shirt you were wearing unless it's relevant to the story.
Keep it clear and relevant. Your audience will thank you with their attention.
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There's always a temptation to quit.
But that won't get you far.
What you want won't fall into your lap.
Here's to not quitting in 2024.
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I won't lie. My first drafts suck.
There are old drafts that never get posted.
But... with enough editing, I'm able to salvage >50%.
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When I compare myself to others I remember...
You can't take only the best part of someone's life and make it your own.
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I've started to ask myself...
Is X the right place?
My potential clients are small business owners who hangout on Instagram and Facebook.
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