THE BEST WAYS TO MARKET YOUR MOBILE APP --- TikTok Ads: Legendary, takes some time to figure out and your app needs to have good user economics but once you find winning creatives it's amazing. Also: TIKTOK ADS MCP Meta Ads: Same, I prefer TikTok but it depends on your niche Canvas UGC: The only form of UGC that's reliable. Posting on new accounts makes it both in-line with the nature of UGC as well as making it accessible to creators. Result? you pay little. It requires good understanding of UGC, good management skills, and good payment terms. Also, outreach can be tough sometimes TikTok Farm: Usually with slideshows, which are only effective on TikTok. It does require many phones obviously, and good software to manage them. For software I recommend Ghost Farm by @wbyanme (not sponsored) Organic slideshows: Highest ROI, organic way to post content for free. My go-to for testing the waters for a new app. Only on TikTok, the algorithm loves slideshows for some reason. Instagram not at all. Reddit: Somewhat niche but works if you have a fitting audience. You can also artificially acquire upvotes, and AI indexes reddit too so win-win. Creates a lasting reputation for your app X: You can go mega viral like with @nestymee if you have something good to show Organic UGC: Good but you need to have acting skills and a good phone, and you need to understand the principles of UGC very well (appear professionally unprofessional) Regular UGC: Inherently inferior to Canvas UGC. Why would you buy 1 video for $100? Only use case is if you need a quick video for a launch or website ASO: Not a lifechanger but you need to have this done properly since it amplifies all your other marketing channels when people visit your app store page Clipping (slideshows): Only works if your app has something visual to sell. Middle-man parties usually take a large chunk of revenue like 20%. Also suffers from some botting scams YouTube: Can work, especially with automation like the legends from Prayer Lock did it. But Youtube Shorts has a much more immature audience than other socials AI indexing: So underrated, so many people use AI as a search engine nowadays. The difference with AI vs regular search engine is that people kinda interpret AI as "good advice". So if AI recommends a product, it has social proof albeit artifically Affiliates: Extremely niche, so far I only know 1 person who does it extremely well. He combined influencer with affiliate partnerships. There is no good affiliation platform that tracks attirbution without an affiliate code unfortunately. Consequently your affiliates get paid very little and they quit SEO: Less about virality, much more steady but can be highly competitive. It's something good to have but not a gamechanger by itself just like ASO ASA: App Store Ads are for most people only profitable with the free $100 ad spend by apple. Furthermore hard to scale Influencers: Extremely niche. It can work but audience saturation is a huge problem. My first influencer deal was a banger but the videos afterwards sucked because his whole audience already knew us. Also most influencers are dicks, they want ridiculous amlunt of money and overvalue their work Pinterest: If you have an aesthetic tumblr-like app it can work. I do think Pinterest Ads are un untapped channel Snapchat: Very young audience and still unexplored territory for most of us. For Snapchat Ads: they match your ad spend well, so maybe worth a try Substack: Garbage except when you target boomers, even then it's hard E-mail: Do not scrape people's emails and spam marketing. You will only make people angry. Email is useful for re-subscribing users or abandoned transactions, or preserving a community but not as your main marketing channel Product Hunt: Absolutely useless and should be banned for wasting entrepeneurs time. You can only win if you have a large following and even then, the people who read the newsletters are rarely your ICP. Garbage