Strategy consultant | Facilitator | I work with marketing & sales leaders to turn their strategy into results | Download my free ebook @ https://teapawt.net/t.co/q5MEfsWV7C
Amsterdam, Netherlands
Joined January 2010
- Tweets1.3K
- Following1.5K
- Followers1.6K
- Likes0
For #team performance, it's not #diversity that matters but #inclusion. If diverse teams aren’t managed actively for inclusion, they can underperform homogenous ones. snip.ly/vbtfiz
Ready for download! My new ebook on how to turn your #strategy into results can now be downloaded for free via:
🎯 Gettingstrategydone.com
👉 Is your #purpose "nice-sounding words on a wall" or a "guiding light" for everything you do? snip.ly/wqp42b #strategy2results #strategy #marketing #branding #leadership
The #BlackLivesmovement made clear which #brands are truly living their values. Issuing a public statement now and then doesn’t do the job. Brands truly living their values combine credibility with putting their money where their mouth is. Full article: snip.ly/hybqov
To drive growth in the #digital age, #marketing needs to modernize a specific set of #capabilities and mindsets. To make this happen it’s crucial to have a clear and cohesive view of capabilities and enablers to have in place. #strategy2results snip.ly/nppbmh
To reap the strategic benefits of speed, #organizations need to marry fast strategy to fast #execution. Without clarity as to #strategy, goals, guidelines, resources, and constraints, autonomy can quickly descend into chaos on.bcg.com/32j6XC8 #strategy2results
To take #ownership , #teams need more than information or inspiration — they need a specific, personalized license to act. Shift from cascading information to chartering teams to generate the clarity and commitment your new #strategy strategy requires snip.ly/lr6gtl
Are your 2020 strategic #initiatives on track to #deliver #results? Use the #project #canvas to boost key strategic initiatives. Develop shared view on #scope, #resources, C-level sponsorship and P&L #impact. Download free #template via snip.ly/f7a15o #strategy2results
Key barriers to turning your #strategy into results are an overload of #projects and #change #initiatives , poor communication about them, and not enough resources to make them happen according to Harvard Business Review research snip.ly/5dnqtu #strategy2results
#Microsoft is rolling out a new #Management framework to its #leaders. It centers around a psychological insight called #Growth mindset. #strategy2results businessinsider.nl/microsoft…
Why Nike selected a tech executive as its next CEO #strategy #marketing #leadership qz.com/1733622/tech-exec-joh…
#Unilever CEO Jope says aligning each of Unilever’s hundreds of #brands with a specific mission will reinforce the company’s credibility in its efforts to effect change. snip.ly/gycwuq #marketing #fmcg #brandpurpose #strategy2results
In the #consumer-goods sector, #agile ways of working for #marketing and #sales aren’t an all-or-nothing proposition. Success depends on knowing where and how to deploy them (source: McKinsey: snip.ly/tkal0f) #fmcg
Amazon has broken longstanding reign of Apple and Google to become world’s most valuable #brand worth $315.5bn – first new brand to claim number one spot in 12 years. #advertising #marketing (source: Kantar research > snip.ly/z6s8vu)
Rather than trying to boil the #strategy down to a pithy statement, it’s better to develop a small set of priorities that everyone gets behind to produce results snip.ly/qo9x8t #strategy2results
#Agile organizations rely on an innovative mix of stable and dynamic elements to bring #planning up to speed with their fast-paced needs snip.ly/64y0a1 #strategy #strategy2results
The Surprising Value of Obvious Insights. Confirming what people already believe can help organizations overcome barriers to change snip.ly/7sqnm6 #changemangement #strategy2results
What differentiates high performing marketers? #marketing #strategy #digital #agile #strategy2results
Digital-Native Retailers Are Giving Physical Stores a Radical Makeover bit.ly/2GcCkVV #retail #DigitalTransformation