Investor & Operator in Health & Wellness - CEO of Alphawell Group (NUOPTIMA, 96NORTH)
NY/ London/ Lisbon
Joined July 2015
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Marketing is a game of understanding human nature.
Implement these 9 psychology hacks into your business to make exponentially more $$$:
Its been 2 years since we raised 244% of our target on Seedrs
Total round £2.4m, 650 investors
I had enough time to understand what the negatives and what the positives of crowdfunding are. I summarised it below!
youtu.be/BHQhd6YLqiU
1 year ago, I wouldn't have posted on YouTube
Now I have
Check this
youtube.com/watch?v=j-LTGS1Y…
Alexej Pikovsky retweeted
DTC Founders.
We made $1.5M in 29 days for this brand with a 4.40 ROAS.
Here’s the blueprint of how we did it:🧵
SEO tip for 2023:
Make sure you have monthly site audits scheduled to make sure everything is 100% dialled in.
Quick reminder to update all your SEO blogs / articles before 2023 starts.
Make sure all the info is still fresh and relevant.
Quick reminder to use Alt Tags on all your images.
It's the only way google can read them and understand what they're about.
Which in turn helps your rankings.
See a lot of brands sitting on finished content for 30 - 60 days before publishing.
That's like creating a facebook campaign but then not turning it on for 2 months.
Publish your content as soon as it’s done.
If you’re an ecom brand setting big goals for 2023 . .
SEO is probably #1 thing you can invest in.
Warm, inbound traffic directly to your product pages with $0 on ads.
4 things that are holding back your SEO efforts:
- Broken links
- Unrelated links
- Slow load speeds
- Irrelevant keywords
Ecom people:
Aligning your product category pages with search intent is a cheat code to getting more eyes on your product pages organically.
Very few doing this.
Make your content easy to consume:
> Use HeadlineAnalyzer to test headlines & use the winner
> Use less stock photos in your home-page & showcase benefits instead
> Use bigger font for readability - minimum 15px
> Break walls of text into digestible paragraphs
Monitor your technical SEO
You can audit your site with a couple tools.
Use Screaming Frog to identify errors in your website’s setup if you know technical SEO good practices
Otherwise use:
> Raven Tools
> Semrush’s Audit tool
To receive a user-friendly full breakdown
Some of our SEO audits have been over 20 pages long.
#1 thing you can do to boost organic traffic is to make sure your site is in order before pushing our new content.