👀 @semrush has updated its AI Visibility Index which now shows insights across 9 markets across 22 industries for ChatGPT, AI Mode, Gemini and AI Overviews, clearly showing that despite sharing the same language (English) there are clear differences in sources used and brands showcased across them which are clearly localized ... so if you're still thinking that "what works in the US will work across other English speaking languages because most of the citations come from the US" ... think twice. Check it out: ai-visibility-index(.)semrush(.)com /HT @NicoleCPonce

📊 38% more YoY Google searches, 8% fewer organic search clicks… and 41% fewer paid search clicks?! Welcome to the fourth SERP Squeeze Monday! 👇 This week’s query: “coffee tumbler”, comparing September 2026 vs. 2025 in Google US. What does the @Similarweb data show? More searches, but fewer clicks for both organic and paid results: * Search volume: 23.6K to 32.5K (+38%) * Organic search clicks: 3.6K to 3.3K (-8%) * Paid search clicks: 3.9K to 2.3K (-41%) Comparing @ahrefs' September 2026 vs 2025 Top 10 SERP snapshots show that: * In 2025: The SERP showed 10 traditional organic search results. * In 2026: The SERP shows only 5 traditional search organic results, with an AI Overview, Shopping pack, Top Stories, Image pack and People Also Ask. Also, Reddit is now shown in 3 of the 5 traditional organic search results in the 2026 snapshot, along with Amazon and Zara Home. It's (again) not you... it's Google. Growing search demand doesn’t automatically translate into a growing organic search traffic opportunity. And a higher organic share of clicks doesn’t necessarily mean more organic traffic either. Looking forward to your own examples 👀

🚨 Your SEO & AI Search News and Updates [From #SEOFOMO - Oct 25, 2026] 👇 * Google CEO Sundar Pichai Views Search Absorbed Into Agentic Layer * New Google Business Profiles Home * ​Why AI search is still worth investing in, even without traffic or ... Dear SEOs, we must talk about marketing * How To Create Links for SEO Google Can't Ignore * ​SEO Beyond Traffic: Influence, Trust, and Business Results * ​The New Rules Of Journalist Outreach, Based On Millions Of Emails * ​How to Scale AI Search Optimization with AI Workflows Without Losing Quality * ​GEO Guide 2027: How to Improve Visibility in ChatGPT, AI Mode, and AI Search According to 200+ Top Experts and Resources * ​AI Overviews Appear on 82.5% of US Brand Searches. Here Are the Brand Pages They Cite the Most * ​The Form Before the Answer: How ChatGPT Questions Buyers Before Recommending Anything * Much more, including SEO & AI Search Jobs, events, tools... and giveaways. From search specialists like @JShehata @VincetheNero @CyrusShepard @abbysuegleason, and more! Check your emails or take a look here: seofomo.co/posts/your-seo-ai… Remember to subscribe in seofomo(.)co

🎥 How to Scale AI Search Optimization with AI Workflows Without Losing Quality? We go through it in the latest edition of Crawling Mondays AI Search Optimization roadmap with @samtorresatl @lazarinastoy @ghostmou, covering: * Typical errors when automating optimization with AI * The steps & criteria for successful AI automation for optimization workflows * Tips, resources and tools for effective AI automation in the search optimization context * More! Watch it now: youtube.com/watch?v=h2vwC2kv…

👀 AI Overviews Appear on 82.5% of US Brand Searches - Here's what to do and what it means for your SEO & AI Search Strategy by Yulia Deda / @SERanking 👇 * The most searched brands trigger AI Overviews less consistently. * AI Overviews rely on the homepage half as much as organic results do. * After the homepage, AI Overviews most often cite product-related and company information pages. * About 3 in 5 brand pages cited in AI Overviews don’t rank in the top 10 for that search. * 61% of AI Overview citations come from platforms brands manage or take part in. Read more: visible.seranking.com/blog/a…

A fantastic, must-read piece from @gfiorelli1 going through recent debates about the value of AI search ... beyond referral traffic and conversions, it's about marketing 👇 "...we risk confusing the final economic purpose of marketing with the different mechanisms through which marketing creates value... A marketing activity can contribute to future commercial results without being the channel through which the final transaction occurs. This is neither a radical proposition nor an attempt to justify spending money on an emerging technology. It is one of the basic principles of marketing." A few key topics addressed: * If conversions are the only metric, should we cancel the podcasts too? * Search has never been exclusively about capturing demand * AI Search visibility is not the objective. Relevant brand associations are. * What about the agentic future? * What this changes in practical SEO strategy Read it here: iloveseo.net/dear-seos-we-mu…

📊 Technical SEO in the AI Search Era in 2026 – Take the SEOFOMO Survey and Win an #SEOFOMO tumbler + Hoodie 👇 How are technical SEO priorities and workflows changing as AI search and AI tools evolve? If you’re a technical SEO or an SEO who does technical SEO activities as part of their tasks, then this survey is for you! It will only take 5 minutes to answer the questions, it’s anonymous and it will allow us to better understand the challenges and trends when doing technical SEO. The results will be shared for free in the SEOFOMO newsletter and Website (no need to be subscribed) on November 1st, 2026. You have until October 30, 2026 to fill it out. Need more incentives? When answering the survey you can also opt-in to participate in the giveaway of an SEOFOMO tumbler and hoodie. Take it here: hub.seofomo.co/surveys/seofo…

What gets cited and clicked in AI Answers Today... and what should we do about it? My presentation today at Masters of Search #MOS26 🤖 Going through: * Top AI & traditional search shifts * AI traffic and citations patterns * Main actions to stop, start and change based on AI search challenges and needs Read it here: speakerdeck.com/aleyda/what-… Thanks so much for having me 🙌😎

A short but sweet time at #mos26 🙌😎 thanks so much for having me! It was so good seeing so many great friends and share with a 🔥 group of AI search marketers 💪

Four in five buying prompts in ChatGPT now get a questionnaire before any recommendation. Most arrive already filled in… here are insights from @mathias_ptacek / @rankscale 👇 * ChatGPT asks for a budget, almost never for a brand * ChatGPT ticks the middle price band for you * Ask twice and the form changes * The form ends in a shopping request Read more: rankscale.ai/blog/chatgpt-fo…

Which top sites are gaining and losing organic search traffic… and how are their rankings, SERP features, AI Overviews, and AI search visibility changing with it? Introducing the #SEOFOMO Organic & AI Search Tracker Leaderboard: a new free resource to quick track these shifts in one place 👇 I created it with @letaidocom (and powered by @ahrefs data) after getting a demo during Ahrefs Evolve last week in San Diego… and putting it to work on something I wanted to share with the SEO community :) The leaderboard shows the top 10 gainers and decliners within a tracked set of top 300 sites with the ability to see it for the US and UK, to be refreshed weekly, featuring: * Estimated organic search traffic and keywords ranking in the top 10. * AI Overview citations and SERP features won by sites, alongside the presence of these features across the SERPs they rank in. * Estimated AI referral traffic, plus brand mentions and site citations in Google AI Overviews, AI Mode and ChatGPT. * Estimated direct traffic for additional context. You can filter by country, site type, minimum traffic and date range, and rank sites by changes in organic, AI or direct traffic. The goal? Make it easier to spot organic search traffic / rankings / visibility shifts worth investigating across top sites and verticals. Stay tuned for a dedicated spot in each week's SEOFOMO newsletter with commentary based on the identified trends... especially after updates. Check it out: leaderboard(.)seofomo(.)co PS: Thanks to the LetAIdo / Ahrefs for making it so easy to create and host 💪 and btw, they haven't paid me anything for this... I truly enjoyed seeing how their new tool works and I knew right away what I wanted to create with it. More coming 😉

🚀 Finchling's Trending PR Campaigns allow you to see them not only per industry, but also per campaign type and the emotion they spark... for free (!) 👇 We've just launched two new filtering options in Finchling's free Trending PR Campaigns to help you identify the most covered campaigns not only per industry, but also based on: * Campaign type: Is it a data story, stunt, product launch, collaboration, event, or something else? * Emotion: Does the campaign trigger joy, surprise, nostalgia, empathy, fear, or another emotional response? You can combine these new filters with the existing industry and time period options to identify patterns among the PR campaigns getting the most coverage, understand which approaches are working in your sector, and find inspiration for your own campaigns. Try it out for free: finchling(.)com/campaigns

📊 20% more searches, but fewer organic clicks… and paid clicks taking the lead? Welcome to this week's SERP Squeeze Monday - this week's query: "college backpacks" in the US 👇 @Similarweb's for September 2026 vs 2025 show: * Search volume: 6K to 7.2K (+20%) * Organic clicks: 1.6K to 1.5K (approximately −6%) * Paid clicks: 1.3K to 1.7K (approximately +31%) So, organic clicks share fell from 55.42% to 46.73% and paid now accounts for the majority! What changed in the SERP? @ahrefs snapshots for September 2026 vs 2025 show that: * An AI Overview is now shown at the top. * Shopping packs increased from one to two. * People Also Ask are now shown; and the Discussions and Forums feature disappeared. * Traditional organic results decreased from eight to six within the top 10 positions. Another example of how nowadays, growing search demand doesn’t automatically translate into growing organic traffic... it's not you, it's Google. Are you seeing similar shifts for your commercial queries? Share your examples with #SERPSqueezeMonday 👀 Until next week!

🚨 It's almost Masters of Search time! One thing I want everyone to take home from my keynote: a clear way to separate what earns citations in AI answers from what actually attracts clicks 👇 In "What Gets Cited and Clicked in AI Answers Today?" I'll go through the data by vertical and AI search platform, so you can: * Classify your priority pages by the role they play: cited, clicked... or both * Measure each group with its own KPIs, instead of one blended "AI visibility" number * Prioritize the content that still has a role after the AI answer * Report your AI search work without overclaiming It's step 10 of my AI Search Optimization Framework & Checklist... and in Berlin I'll show the data behind it 💪 Let's gooooo... See you on October 22 (Yes, this Thursday) in Berlin! Register here: masters-of-search(.)com/conference

⭐️ The Latest in SEO & AI Search [From #SEOFOMO - Oct 18, 2026] 👇 * ​Google announces updates to AI Mode and AI Overviews to explore the web... More prominent links in AI answers. Let's see how it impacts traffic. * Google launches Universal Cart in the U.S... Shopping carts now extend across Search and Gemini. * ​ChatGPT had stopped and then started again tagging its links with utm_source=chatgpt(.)com ... If you had noticed a decrease in ChatGPT traffic ... this is the reason. * ​Poisoned Google SERPs... Double-check unexpected ranking shifts before changing anything. * ​Microsoft introduces Topics Portfolio (Beta) in Bing Webmaster Tools... See the thematic shape of your AI Search footprint at a glance. * ​Build something so valuable that Google looks stupid for not ranking it... The Google dependent affiliate playbook is dead. * ​Why SEO Isn’t Enough Anymore - And Why That’s A Good Thing... Your SEO strategy needs audience loyalty and distribution too. * ​Finding High-Value Converting Queries That Mainstream Tools Miss... Zero reported search volume doesn’t mean zero search opportunity. * Much more! Including SEO & AI Search jobs, events, tools.... From specialists like @dejanseo @SequinsNsearch @guaca, @NickLeRoy, @jwbobbink, @RossHudgens, @thetafferboy, @iPullRank, @kmadhavan77, and more! Read it here: seofomo(.)co/posts/the-latest-in-seo-ai-search-seofomo-oct-18-2026