Algorithm Agency (@AlgorithmAgency) header
Algorithm Agency (@AlgorithmAgency) profile picture

Global Performance Marketing Agency

Johannesburg, South Africa
Joined August 2016
Shortlisted at the 2026 IAB Bookmarks. 🏆Craft : Software, Coding & Tech Innovation. PATHFINDER, our AI demand intelligence platform built in-house, has been recognised by the IAB for the engineering and innovation behind it. #Bookmarks2026 #AlgorithmAgency
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We're officially shortlisted for the Mark Awards 2026. 🏆4 entries. 2 categories. Technology + Leadership. PATHFINDER. Agency of the Year. Agency Leader of the Year. AI & Machine Learning Excellence. Proud of everything this reflects. 👀 #MarkAwards2026 #AlgorithmAgency
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Question for every CMO: Does your board presentation answer this question? "For every rand we spend on marketing, how much revenue does it produce?" If not, this article is for you. Link : algorithm.agency/blog/cmo-bo…
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Your brand appeared in an AI answer. But were you cited OR only mentioned? Citation = AI links to you as the source! Mention = AI names you, links to elsewhere! Same name on the page. Different commercial outcome. Part 3 of the Understanding GEO series: algorithm.agency/blog/citati…
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SEO tells you where you rank on Google. It tells you nothing about what happens when someone asks ChatGPT about your category. Those two things are not the same discovery channel anymore, they haven't been for a while. Read our blog that details our AI visibility tool #AI #GEO
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Your SEO is up. ROAS is strong. Content calendar is full. And you're only growing at 3%. The problem isn't your channels.n It's the system connecting them. #PerformanceMarketing #Marketing #Digital #ExtremePartnership
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Two pools means two work plans, running in parallel. Long-game: feed training data. Multi-year consistent signal across trusted sources. Short-game: win live retrieval. Crawlable, structured, current. Skip either one and you're running a half-strategy. algorithm.agency/blog/where-…
🤖 Made with AI
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AI doesn't index your brand. It builds a profile of it. From every mention, every co-occurrence, across millions of sources. If that profile is fuzzy or absent, you don't get cited. The entity model that decides GEO visibility
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We ran 2,737 SA prompts through ChatGPT, Perplexity & Claude. 46,315 domain-citations later: 83.4% of cited domains appeared on only ONE platform. There is no AI search. There is ChatGPT, Perplexity & Claude. They cite completely different SA sources. algorithm.agency/blog/we-mea…
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5 years. Top 3%. 1 Goal: Growth. 📈 Algorithm has officially secured the @GoogleAds Premier Partner badge for the 5th consecutive year! Huge thanks to our team and clients for making this streak possible. Let’s keep scaling. 🚀 #GooglePartner #PerformanceMarketing #Winning
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