Ali Berry

Youtube has used nine music artists to experiment with new generative AI music. With what they are calling ‘Dream Track’ users will be able to come up with their own hits using some of the biggest stars vocal stylings. Will the risk work? #mktg475 socialmediatoday.com/news/yo…

Instagram is evolving it’s efforts in intimate sharing by giving users the ability to share reels and feed posts to close friends only. This has caused users to be more engaged with posting in the app. #mktg475 socialmediatoday.com/news/in…

Threads is adding polls and gifs in an attempt to increase its engagement and compete with X. Just after 4 months of launching, threads already has 100 million users and with new updates, that number should keep increasing. #mktg475 socialmediatoday.com/news/th…

TikTok will be hosting a live music event on December 10th in Arizona. This app has become a huge consideration for record labels in order to discover new hits, making this a very smart move on their part. This event will be globally streamed. #mktg475 socialmediatoday.com/news/ti…

TikTok began experimenting with 15 minute videos. When the platform started, users were able to upload 15 second videos. It has since increased to 5 minutes. With longer videos, more time is spent on the app and there is more potential for ads. #mktg475 socialmediatoday.com/news/ti…

X is testing a program in New Zealand and the Philippines that charges new users $1 per month to interact on the platform in an effort to eliminate bots. X states this is ‘not a revenue driver’ for the app, though it will be delivering revenue. #mktg475 socialmediatoday.com/news/x-…