Anish

If you want to make money in SaaS, I think there are 3 major paths. Option A: Be a genius, a visionary, or incredibly early. You understand where the market is going before everyone else and position yourself ahead of the wave. Think Cursor, Lovable, Base44. I call this buying a lottery ticket. If you get it right, the upside is insane. But for every company that catches the wave at exactly the right moment, how many founders spend years betting on a future that never arrives? High risk. Massive reward. Option B: Enter a market that already makes money. Pick a proven market. Customers are already paying. Competitors are already making millions. Demand is already validated. Everyone will tell you: "It's a red ocean. Too competitive." I actually think that's a good sign. You don't need to invent demand. You need an unfair advantage that helps you take a piece of existing demand. For Gojiberry(dot)ai, we had two: > A different product approach focused on high-intent leads. > A distribution advantage that helped us get the product in front of a lot of people. A red ocean where you know how to differentiate AND distribute can be an incredible cash machine. Competition isn't always a reason to stay away. Sometimes it's proof that there's money on the table. Option C: Take something that already works and verticalize it. Find a successful product or model and apply it to a specific niche. Instead of building another Lovable, build the "Lovable for blue-collar businesses." Instead of reinventing the category, you specialise it. This can work extremely well, but there's one question you need to answer: Why hasn't someone already won this niche? Sometimes the answer is "nobody executed properly yet." Sometimes the answer is "because the niche doesn't actually need it." Most founders I meet seem obsessed with Option A and I was too. After trying it many times, I eventually realised something: I'm probably not the once-in-a-generation genius who's going to predict the next massive market and build a $5B company in two years. And that's okay. Never underestimate yourself. But don't overestimate yourself either. You don't need to predict the future to build a great SaaS business. Option B is the most repeatable strategy: > Find a market where people are already spending money. > Understand why the existing players win. > Then attack it with your own advantages in product, positioning, distribution, or execution. Sometimes the biggest opportunity is sitting in the middle of a very profitable red one.

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“If you aren't getting rejected on a daily basis, your goals aren't ambitious enough.” — Chris Dixon (@cdixon)