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💣Principal Strategist @obsidianthorne 🍎 Author of The Apple Effect CORE Business Strategies for Scaling Growth

Los Angeles, CA
Joined April 2009
Photo by Apple Levy (@AppleLevy)Photo by Apple Levy (@AppleLevy)Photo by Apple Levy (@AppleLevy)Photo by Apple Levy (@AppleLevy)Photo by Apple Levy (@AppleLevy)Photo by Apple Levy (@AppleLevy)Photo by Apple Levy (@AppleLevy)Photo by Apple Levy (@AppleLevy)Photo by Apple Levy (@AppleLevy)Photo by Apple Levy (@AppleLevy)
I run my entire day in 15-minute increments and it changed everything. When you can see exactly where your time is going, you stop wasting it and start using it with intention. That level of clarity creates capacity. And capacity lets you say yes to more opportunities.
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Grateful for the partners who help make this happen. Thank you to David from CASA Home Design for sponsoring our April Proximity Plus event. Another strong, successful event bringing the right people together. Join us May 13th. Registration is now open: eventbrite.com/e/proximity-p… – at California, USA
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New SHE.E.O Podcast episode is live now with these two powerhouses, Inbal & Ofeer. Follow here: instagram.com/she.e.o_podcas… – at Santa Clarita, CA
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One of our core values is alignment. And it’s a hard stop if it’s not there. Not partial alignment. Not “we’ll figure it out later.” Full alignment on vision, expectations, and standards. Because when alignment is off, everything breaks. Communication slows down. – at California, USA
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Set big targets, and you force growth. If you’re ready to stop playing small and start setting targets that actually move your life forward, let’s talk. DM me “Strategy.” #GoalSetting #EntrepreneurMindset #ThinkBig #BusinessGrowth #ObsidianThorne – at California, USA
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When people call it crazy, what they’re really saying is they’ve never seen it done. My name is Apple Levy. I'm the founder of @obsidianthorne and author of @theappleeffect If you’re ready to be the one they call crazy before they call you successful, let’s talk. DM me. – at California, USA
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I expect disagreement. I expect people to challenge my takes. I expect some to not like how direct I am. If nobody is questioning you, you might be too safe. Haters are a byproduct of movement. #EntrepreneurMindset #FounderLife #BusinessGrowth #CEOLeadership #HighPerformanceFound – at California, USA
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As a Fractional COO, one of the most powerful decisions I made was this: I don’t over-explain. And I don’t need closure. When you run operations at a high level, you stop managing feelings and start managing outcomes. Not every conversation deserves a paragraph. – at California, USA
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Who’s keeping you and your team accountable for your target? 🎯⚡️ If the answer is “me,” that’s your first leak. Accountability is a structure. Hi, my name is Apple. 🍎 I'm a business strategist. I help companies double their revenue by installing clarity, control, & systems. – at California, USA
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I’m Apple Levy, Founder and Principal Strategist of @ObsidianThorne If you are ready to build a company that runs beyond you, request a conversation here: obsidianthorne.com/fractiona…⁠ #FractionalCOO #FounderLed #ServiceBusiness #OperationalExcellence #BusinessScaling – at California, USA
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Big goals require a different identity. On this episode of Life of Podcast, I talked about the vision for @ObsidianThorne It’s not small. It’s not comfortable. It’s not “let’s see what happens.” It’s bold. It’s deliberate. It’s built to win. I set big, hairy, audacious goals. – at California, USA
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I used to think results were timing, talent, or luck. Turns out they were built through decisive actions repeated daily. #marriedtothehustle #successisyourduty #BuiltForDominance #RelentlessDrive #DevotedToTheWin – at Simi Valley, CA
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You’re fumbling revenue because you don’t have systems in place. #RevenueLeak #BusinessSystems #FounderProblems #OperationalExcellence #scalewithstructure – at Los Angeles, CA
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Obsidian Thorne is now officially certified as a Woman Owned Business in Los Angeles County. Certification Number: 100073 Vendor Number: 228370 If you work on LA County projects or plan to, hiring Obsidian Thorne can directly support: #wbe #womanownedbuisness – at California, USA
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What a life changing amount for you? #2026Goals #FounderLife #revenue #mindset #DevotedToTheWin – at California, USA
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I'm beside myself. 🍎🍎 – at California, USA
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