Aric Becker

This back-to-school season, high school administrators, coaches, and local journalists from around the country described a similar phenomenon to @FOS: Sidelines and baselines have become increasingly populated with a new class of “private content creators,” often hired by players or their parents via casual, modest-sum agreements. Social media has made sports-content creation into an accessible—and desirable—job. Meanwhile, the proliferation of NIL opportunities throughout the high school ranks has left young athletes and their families with an insatiable appetite for personalized photos and videos. (As one athletic director in Ohio puts it: “Everyone has a media company now.”) For schools and state athletic associations, this crush of creators presents a new balancing act and operational headache—accommodating the demand for more coverage while also maintaining safe, orderly playing environments. There is no universal (or perfect) playbook just yet frontofficesports.com/articl…