Article Group

Unless you're already in Cannes, you probably will be far, far from the Côte d'Azur for #CannesLions2021. Where *will* you be? (And may we suggest standing in a sandbox with a glass of Pernod?) canneslions.com/about/news/2…

The first rule of brand POVs: They're not primarily about the brand, but about common interests and concerns the brand shares with its audience. #agency #contentmarketing #brandmarketing articlegroup.com/ideas/find-…

☝️ Article #067 — our KPI Alignment Wheel - mailchi.mp/articlegroup/2511…

☝️ Article #066 — storytelling cheatsheet - How to apply the hero's journey to your marketing messages mailchi.mp/articlegroup/2511…

☝️ Article #065 — our ultimate workshop guide - mailchi.mp/articlegroup/2511…

Our creative team built this canvas to help

☝️ Article #064 — A marketer's guide to judging creative concepts - mailchi.mp/articlegroup/2511…

☝️ Article #063 — 13 Tools & Insights (Big Ol' Holiday List) - mailchi.mp/articlegroup/2511…

What about "spurn" the newsletter? Is spurn the newsletter an option

☝️ Article #062 — 20 games for creative thinkers - A holiday gift guide to inspire the competitor in you mailchi.mp/articlegroup/2511…

3/ Why did she say that? Because the bicycle was the first affordable method of transportation that allowed women to remove themselves from their cloistered social sphere and become visible in public.

my reaction when somebody asks me to attend a meeting at 5pm

☝️ Article #061—audience empathy map (steal this slide) - mailchi.mp/articlegroup/2511…

☝️ Article #060—teamwork checklist - including Video Attention Theory for Teams mailchi.mp/articlegroup/2511…

Same jingle, same commercial! Teacolllllllllllaaaaaaaa!

1/ Months back we were engaged by a brand to do some strategy work One of the challenges? How to get adults interested in games as culture—i.e., not a waste of time! So per our remit, we did some research. What we found were games dating back to the dawn of agriculture

Everybody assumes “play” is meant for kids! Playgrounds, Playskool, play dates But play is fundamental for youngs *&* olds! Playing games is how humans learn to create... & we’ve been playing those games for thousands of years! So shake those dice people, this is a THREAD!

(6) Started raising our hand for more work at existing clients We’ve begun to codify an approach to growing our business responsibly within some of our clients. These has led to better client relationships and more business!