Pop culture hacks. Type the name of your craft followed by “memes” into Google to get a list of the most common problems and pitfalls facing your industry.

Starting to get to the point where, if you send me a Calendarly or booking tool to book our meeting, I’m not coming.

I have been waiting for this…

The most effective attribution focuses first on what to cut - not what to optimise for. Reduce the noise that goes in and get greater clarity out.

Yes. Non-linear funnels. Ripe markets of customers with clear unmet needs and customers we try to convince. That billboard might generate a first and last touch MTA via a direct source (or paid search if they Googled). “Brand” vs “Performance” isn’t always the right mental model.

I am actively trying to catch myself when my internal talk postures “I’m not creative” or “I’m not technical”. I’m trying to now say “You might not be feeling that way right now and your ego is trying to save you. Lean in.”

Same as Facey/Meta. Yet another push to get out of static reporting and into platform (rolling attribution windows).

Any perspectives on @alt_MBA vs @MWMiniMBA? CC: @bnjmnrvs

Some people are charitable and inherently good. This is awesome.

Yep. PSA. Multi touch attribution (MTA) is distracting you. Stop measuring a portion of the whole with a false sense of confidence in a metric masking as intent based. Just because you can track it doesn’t mean it mattered. #attribution

If I channeled every minute I spent each day doubting myself into something more productive, I’d have less self doubt and probably some kinda empire. #irony

Digital distracted us with MTA (multi touch attribution). Touches don’t demonstrate higher intent than impressions. Account for the whole and make MMM the standard again. Who’s with me?

How do I become a full time professional data ponderer? Asking for a friend.

Just as I say how much I hate that Martech is full of language no one understands I immediately feel compelled to own the rights to “dialectic attribution”. Which should be the only form of attribution. Seemingly conflicting ideas that are all equally true 💡

Ok. I really hate (most) analytics tech. If you’re solving no-code analytics for marketers, make it EASY. Clear sample interpretations, construct impeccable visualisations that use AI to focus on insights & niche down industry first until the model/OOTB integrations are right.

Why isn’t @Google working on defining and translating all the bloody martech businesses who like to call their features something unique. Currently watching a walkthrough of an attribution platform calling their model “Everytouch”. Everyone knows Multi-Touch. Just… why…? Stop.

Kicking things off with Amy Ward teaching us marketing resilience. #interactiveminds