From our SC author: Change is the only constant, and if it's not happening, you are dying. The audience changes faster than any of us.
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Just landed another great mind (A-list Hollywood Director) to help build the framework of Audience As Agency Backbone.
Update frm team that oversees database of 20M gamers -- they suggest creating a loyalty program to incentivize CURRENT viewrs.
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RT @howlvenice: @jkretch @AudienceAgency.. Wow. Freshest approach I've seen yet and totally on brand. #TwitteRFP
Replying to @MayorOfLACounty
@AllynTygrrr We're recruiting a panel of savvy professionals to curate an audience- generated campaign for CURRENT. Will check out your url.
RT: @Scromp @AudienceAgency Swapped tweets with CEO of crowd-sourcing consulting co. Must be part of the team.
RT tylergaul @AudienceAgency S.G. is out. He doesn't "consult"... whatevs.
RT @Scromp @AudienceAgency Traded emails with best-selling author/culture expert/media guru. He's on board to jury.
RT @tylergaul@AudienceAgency So the viewers are the agency.
They're all about vc2 = viewer created content. Makes sense their marketing should be v2c = viewer voiced campaign.
RT: @RockstarRaver@AudienceAgency U sure CURRENT is ready for this approach? Seems like they want oldschool given their TwitterRFP.
RT: @lickbrain @AudienceAgency So goal is to reach out to CURRENT viewers for brand identity concepts & have the jury cherry-pick the best?
