@AudienceRep

The CRM & marketing platform made for events.

audiencerepublic.com
Joined February 2017
  • Tweets848
  • Following780
  • Followers500
590Media

Attribution for Live Events: The Questions Every Venue and Promoter Should Be Asking

Live events marketing teams have no shortage of engagement data, opens, clicks, impressions, reach. What's almost always missing is the data that pays the bills: which email and SMS campaigns sold tic…

Article · @AudienceRep
32

How to Pick an Email Platform for Events

Email drives more ticket sales than paid social, organic, and affiliate combined for most of the festivals, tours, and venues we work with. And yet most email platforms event marketers run on were bui…

Article · @AudienceRep
31

Q&A: Marketing Attribution for Event Promoters Connecting Campaigns to Ticket Sales

Why do you think so many event promoters still struggle to clearly understand what’s actually driving ticket sales?

Article · @AudienceRep
20

Announcement to Sellout: The Segmentation Playbook the Best Promoters Run on Every Show.

The promoters selling out faster are running a system. One that starts before the show is announced, runs through every stage of the campaign, and doesn't stop until the data from.

Article · @AudienceRep
21

Spray & Pray to Sell Out: What Changes When You Have Ticket Sales Attribution

Most live events have no option other than spray and pray. You build a list using some basic tags - genre, location, and whatever else you can find. You send an email to everyone on it. Some people op…

Article · @AudienceRep
1
2
239

Your Email Got a 4% Click Rate. How Many Tickets Did It Actually Sell?

You send an email promoting your upcoming show. 1,200 people open it. 180 click through to your ticketing page. Your email platform shows a 4% click rate - that’s good, right?

Article · @AudienceRep
1
2
228

Why Attribution Matters More for Ticket Sales Than E-Commerce

In e-commerce, tying marketing campaigns to revenue is table stakes. Almost every online store will be able to tell you how much each email or sms generated in sales.

Article · @AudienceRep
1
2
189

From Gut Feel to Measurable Ticket Sales: How Attribution Changes Live Events Marketing

“We always launch presales on Monday mornings. That’s when engagement is highest.”

Article · @AudienceRep
1
2
206
Load more