A significant shift is taking place across both consumer and B2B markets: a resurgence of tactile, physical engagement known as the “Return of Touch.”
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Account-Based Marketing (ABM) and high-value non-profit donor outreach require a level of customization that standard bulk mailings cannot provide. When targeting C-suite executives or key donors, generic, mass-produced...
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Open Enrollment season presents HR departments, healthcare providers, and benefits administrators with a massive challenge: communicating complex, critical plan information to employees and policyholders in a way that...
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As corporate inboxes become increasingly flooded with automated emails, physical promotional products remain one of the most effective ways to build lasting corporate relationships.
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No matter how beautiful your print design or how compelling your offer is, a direct mail campaign is only as good as the data behind it. Sending mail to incorrect addresses, duplicate records, or outdated contacts wastes...
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When headlines report an average 5% postal rate increase, non-profit boards and fundraising teams naturally worry. In the non-profit world, where budgets are tightly managed and every dollar raised counts...
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Fall brings a surge of local community events, regional trade shows, university kickoffs, and charity galas. For businesses and non-profits alike, these events represent a high-value opportunity to make a tangible...
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Today on #PatriotsDay, we honor the courage, sacrifice, and strength of our nation’s heroes. We remain deeply grateful to all who serve and protect our communities every day.
WE KNOW! It feels early to think about Q4 events while the end-of-summer is still lingering. However, September is the critical launch window for holiday marketing success. Waiting until October or November...
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When a prospect or client checks their mailbox, you have roughly two seconds to capture their interest before your message is sorted into the “trash” or “treasure” pile.
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Seventy-seven years ago, the Houston business landscape looked vastly different. Before the skyline we know today took shape, Business Extension Bureau (BEB) was already at work, meticulously compiling...Read more on our blog bebtexas.com/77-years-of-gro…
Preparing a high-donor direct mail campaign for the 2026 year-end requires a shift from mass-marketing to bespoke stewardship. For donors who contribute significantly, the mailer shouldn’t feel like a solicitation;
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The fourth quarter of 2026 in Houston will be a “perfect storm” of competition for attention. Between the General Election on November 3rd, high-stakes non-profit galas, and the usual holiday rush, physical marketing needs to be more Read more on our blog bebtexas.com/marketing-needs…
For health-based nonprofits, August is the strategic “handoff” month where programmatic summer activities transition into the most intensive fundraising quarter of the year. Because health causes often tie their primary campaigns
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