I am honored to have been shortlisted by Alastria Blockchain Ecosystem as “Most Influential Woman in Blockchain” at the Alastria Blockchain Awards 2026. Congratulations to all the finalists, and a big thank you to Alastria and everyone behind the awards for recognising the people helping this ecosystem grow. I’ve only just realised it’s open to a public vote, so I’m leaving the link in the first comment in case you’d like to send a little vote my way 😊 Thank you for your support. It means a lot 💙

🎶 “I Love London” by Crystal Fighters starts playing on repeat in my head! For the first time, I actually had to check my UK immigration status before travelling, and yes, I’m still pre-settled! I lived in the UK for almost five years, spending a big part of that time in London. Such an important chapter of my life, both personally and professionally! London is also where I studied for my Chartered Institute of Marketing diploma at the @KingsCollegeLon, a where I registered my first company. Somehow, London keeps bringing me back! My last visit was for the @TheCMOclub gathering, and this time I’m returning for a mix of events, professional connections and a little time to enjoy this wonderful city. I’ll be in town from 31 October to 18 November, attending events, reconnecting with former colleagues, meeting new people and exploring new opportunities. London has always been a place of learning, inspiration and connections for me, and it always feels great to be back! ❤️ Who’s in town? Who should I meet? Ping me to grab a coffee or a cup of tea 😉 #London #Networking #BackInLondon

This week, I moderated “AI Ethics in a Borderless World” at AINext Awards & Conference Dubai with Adel Miran, Alok Tuteja, Salman Waria, and Christelle EL Metni. We discussed regulation, healthcare, autonomous agents and sales. But I kept coming back to one question: who takes responsibility when something goes wrong? Imagine asking an AI agent to organise your family holiday. It books the flights and hotels, saves you money and confirms everything. Then you arrive at the airport and discover you need a transit visa. Meanwhile, the agent has already made payments, accepted cancellation policies and shared your personal information across borders. It was a hypothetical example, but it is a practical challenge for anyone building with agents: what should they be allowed to do without asking us first? As a founder building AI into my own startups, I want these systems to do more. I also want to understand the permissions I am giving them and when they should stop for approval. The same question becomes even more important in healthcare, financial services and public services, where a wrong decision can affect someone’s health, money or access to support. This discussion continued a conversation I joined last month at the UNESCO forum on AI ethics in Riyadh. How do we turn ethical principles into everyday decisions? For me, trust starts with knowing what a system can do, where its limits are and who is accountable for its actions. That directly affects whether people feel comfortable using it. Thank you to our panellists, everyone who challenged us from the audience, and the AINext team for bringing us together. #AIEthics #AgenticAI #ResponsibleAI

It's been two months since I moved into my new apartment. I'm still making trips to IKEA, measuring curtains and figuring out furniture, but everything is slowly finding its place. In between, there have been two trips to Saudi, I spoke at IPS2026 Middle East, an interview at UNESCO's Global Forum on the Ethics of Al, and my keynote at the Science Summit alongside UNGA81 and Women of Web3. My team and I also reached the finals with HeatSafe Voice Copilot at Dubai Al Hub's Voice Agents Hackathon, hosted at The British University in Dubai. Behind those moments, there have been plenty of days spent indoors, building, testing and getting things finished. When I put it all together, I understand why these two months have felt so full. I've been building a home while continuing to build the life I want. I don't want to wake up every morning to a life I don't enjoy. I want a reason to get out of bed, work that matters to me, and dreams that still make me aim higher. For me, that's where resilience starts. It's easier to keep showing up through the uncertain parts when you remember why you chose this path. As I have been sharing for years: when you find your ikigai, don't let it go.

UPS I did it again! @BMBweb3 @token2049

Yes, we absolutely work with KOLs. We just don’t work with “lists”. Funny enough, today someone asked me for a KOL list without even telling me what the project was about. For me, that’s treating people like inventory. We understand the project first, then identify who genuinely fits, approach them and confirm their interest. A great KOL for one brand can be completely wrong for another. We have the network. What matters is not having a list, but knowing who to activate, when and why.

So accurate 😂

Burj maxxxing 🇦🇪

This week, a lot of beautiful things happened. ✨ From being interviewed at @UNESCO in Riyadh to delivering a speech at the @UN 🇺🇳 it has been one of those weeks that makes you stop for a second and appreciate the journey. Proud, grateful and incredibly blessed for the opportunities, the people I met, and the conversations around technology, innovation and impact. Still processing it all. 💙

What is Marketing? It sounds like a basic question, but I think our industry needs to go back to the fundamentals. A thread 🧵

I’ve been building my own path in this industry for more than seven years, often without a roadmap or many examples to follow, simply learning, adapting and finding my way as I went. One of the things I value most now is hearing that my journey, work or advice has helped younger people find their own path a little faster. Inspiration is part of every industry, and we all learn from each other. There is still a difference between being inspired and repeatedly presenting someone else’s ideas, work or achievements as your own. Build your own voice, give credit, and create a story that is truly yours. 🫶🏼🫶🏼🫶🏼

I can only express gratitude for what I lived last week in one of my favourite cities in the world: New York. On Tuesday, I had the opportunity to officially present @HeyLolaDotCo Foundation with a Keynote and a booth at #ETHConf New York, with the support of @ETHGlobal and City of Jersey City. It was a very special moment for me. HeyLola Foundation was created with a simple mission: to give more visibility, love, and support to shelter dogs. Seeing this project come to life in New York made it even more meaningful. After that, I joined the ETHGlobal hackathon as a solo hacker. From Friday until Sunday, I worked on a new Web3 layer for the Foundation. The goal was to make it easier for people to donate in crypto and sponsor shelter dogs through blockchain-powered flows. For this MVP, I used @chainlink Labs, @privy_io and @BlinkCashX to explore donations, sponsorships, onchain payments, and attestations. I’m proud to share that HeyLola Foundation won the “Best Existing Project Upgraded with Privy”. More than the prize itself, this week reminded me why I started building HeyLola: to connect purpose, technology, community, and real-world impact. Thank you to every

See you soon 🧡 @HeyLolaDotCo @ethconf

For a long time, animals have been part of my life. I grew up around horses and dogs. Later, I volunteered in shelters in Spain and the UK. I also trained as a vet assistant when I was 17 years old, because I wanted to understand animals better, not just love them from the outside. Then life took me into startups, marketing, capital markets and Web3. But that part of me never disappeared. In 2019, I started working in blockchain. Since then, I have been obsessed with one question: How do we make this technology useful for real life? → Not only for traders. → Not only for protocols. → Not only for people already inside the industry. But for everyday behavior. For communities. For causes people already care about. That is the idea behind @HeyLoladotco Foundation. A small initiative to help shelters and rescue dogs get more visibility through our platform, content, and community activations. I will be presenting it next week during @ethconf NYC. See you soon 🧡 (Pictured with Lola, the founder of HeyLola).

The last few days in Miami have been a blast. 🌴 Good conversations, new faces, unexpected ideas, and that kind of energy that reminds me why I love being around builders. I’m still in #Miami for a couple more days, with an open agenda for coffees on Tuesday and Wednesday. If you’re around and want to talk Web3, capital markets, partnerships, or whatever you are building, reach out. Then I’ll be in #Washington D.C. from Thursday to Sunday. Coffees, walks, city tours, conversations, I’m in! And after that, #NYC for @ETHGlobal See you on the road.