Bamideleᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠ

I was listening to an interview Olushola had with Don Jazzy, and one part really stood out. The story of how he discovered Ayra Starr. Don Jazzy shared that he reached out to someone to help scout young talents on Ayra’s campus,without knowing Ayra Starr. This person sent him a few Instagram handles, and while none of them seemed bad, he wasn’t fully convinced yet. So, he did something many people don’t realize top industry leaders do,he watched quietly from a distance. Every day, he would check these young creatives’ pages. They were posting casually, probably with no idea that someone as big as Don Jazzy was keeping tabs on them. Then one day, Ayra Starr posted a particular video. That was the moment,Don Jazzy said to himself,THIS IS IT. He slid into her DM,but she didn’t reply. Not stopping there, he noticed she had posted another video featuring her brother, so he reached out to him instead. And that was the beginning of what we now know as Ayra Starr’s remarkable journey into stardom. Here’s the lesson,PEOPLE ARE WATCHING,people can only watch what you consistently put out in public. Ayra Starr had posted countless videos before the one that made Don Jazzy take action. She had been showing up, building in public even when no one was clapping. If she had stopped posting,if she had given up too soon it might have been someone else that got discovered, because Don Jazzy was also watching others. Consistency is the bridge between where you are and the opportunity you’re waiting for. Every post, every effort, every piece of work you share is a seed. One day, the right person will see the right seed at the right time. So don’t stop,stay consistent,keep building. Keep showing up because the truth is your “THIS IS IT” moment is always one step away. SUNDAY BLESSINGS.

A buyer who costs more to win than they pay leaves you poorer while the sale still looks like progress. Add the ad, the discount, the return and the support hours before you count the win. That stops applying when you know the same buyer returns at full price.

“My business grows through referrals.” “My customers will bring more customers.” “I just need to post consistently.” Meanwhile, a competitor with an average product but a better advertising strategy is taking your customers. Let me tell you something. Having a good product is not enough. People need to know you exist. They need a reason to trust you And they need a reason to buy from you instead of the next person. That’s where advertising comes in. But here’s the catch: running ads without understanding your audience, offer, creative and sales process is another way to waste money. Ads won’t magically fix a bad business. But if you have a good product and a solid offer, the right advertising strategy can put your business in front of people who would never have found you otherwise. Stop treating advertising like an expense you should avoid. Learn how to make it an investment that brings customers back. And before someone says, “I tried ads and they didn’t work,” answer this question: Did your ads fail, or did your strategy fail?

AI will take your job ooo It’s not a joke at all.

A business owner who knows how to use AI can now do things that previously required an entire team. One person can research, write, build software, automate operations, analyse data and launch products without hiring five different people. And no, I’m not saying AI is perfect, It makes mistakes, It needs direction. It still requires people who know what they’re doing. But that’s exactly the point The person who understands the work and knows how to direct AI will have an advantage over the person who refuses to adapt.

“The dog doesn’t bite. It’s a pet.” Bla bla bla. Now look at what this dog did to a harmless child. If not for the person who knew how to choke the dog and force it to release the child’s leg, who knows how badly this could have ended? There are several cases like this on the internet. Yet, people keep acting as if owning a dog automatically means they know how to handle one. Now, this happened in a developed country where regulations, responsible ownership, and public awareness may be more common. Yet, incidents like this still happen. Now bring it down to Nigeria, where some people wake up one day, buy a dog, and start keeping it without proper training, adequate control, or any serious understanding of how to handle it. Owning a dog is a responsibility. It is not enough to feed it, give it a name, and call it a pet. You need to train it, understand its behaviour, and make sure it cannot endanger other people, especially children. Your dog may be friendly towards you and your family, but that does not automatically make it safe around everyone else. Stop assuming that because your dog has never attacked anyone, it never will.

Anyone organizing a class and trying to teach you something deserves your gratitude. The comment section is filled with people advising her not to organize class. She should gate keep recipe bla bla lol

Why do you think someone who comes from poverty to riches deserves more accolades than someone who came from riches to riches? We magnify suffering so much in this part of the world. That’s why we downplay people whose parents are wealthy. Somehow, we act like making it from a privileged background is less impressive. It’s also a reflection of our obsession with “suffer head,” like suffering is something to be proud of. Why? If your parents worked hard and built wealth, and you were born into that wealth, you should be smart enough to preserve it, grow it, and build something even bigger. That is also an achievement. We need to stop romanticising poverty and suffering. Success is success, whether you started from zero or started from a head start.

It matters like mad!! You need to document and share the things you do. If you’re opportune to go on trips, drive nice cars, go for dinners, document it. It shapes people’s perception of you and can even help you network with people who are richer than you. You see what Tony Elumelu is doing ba? You get money reach am? 😂 Even wealthy people are now doing everything they can to stay visible and get their businesses in front of more people. Big companies are now building media teams, CEOs are doing vlog, Grwm and you that have not built anything want to do lowkey. Dangote even paid that guy who interviews rich men thousands of dollars to interview him and show the world what he’s building. Let them call it show off. It can open you up to opportunities you never expected. Don’t do lowkey oo. You will lowkey yourself into poverty!!!!! Postttttt lol, this is also an advice to myself.

He is actually greater than the so-called King of Afrobeats.

🙌🙌🙌

Look at the time frame he mentioned. He said the next 20 to 30 years, not the next 1 year. That should tell you one thing: building real wealth takes time. Forget what you see on social media. To build real wealth, you need to understand the power of compound growth.

It’s only a matter of time before people realize which of the two is the better musician.