“I feel like I can express in any way I want,” says Rhea Gupte one of the 6 outliers lending themselves to @Dove_IND's game-changing initiative of breaking the rules of beauty. We invite @femina, @filmfare, & @HELLOmagIndia to join us and #LetsBreakTheRulesOfBeauty

Grazia & @Dove_IND caught up with the unconventional Blogger & Image Maker, @Kayaan, to reveal what beauty means to her as she stands out fom the crowd for her offbeat look & personality @DoveIndia @Dove #LetsBreakTheRulesofBeauty

We caught up with Gayle and Deveny Dweltz who are breaking the rules beauty in our Insta-filtered world. @Dove_IND #LetsBreakTheRulesOfBeauty The twins have graced the pages of many fashion magazines and made one point very clear through their work – freckles don’t need hiding.

#LetsBreakTheRulesOfBeauty @Dove_IND As a schoolgirl, when beauty blogger Prarthana Jagan found out she had vitiligo, she painted her face with concealer. Today, she is one of the very few Indian personalities promoting skin positivity in the online space.

Ekta Rajani grew up wanting to be a girly girl. But over the last two decades, her beauty ideals have turned fluid. You can see it reflected in the way she lives and in all her work in the fashion industry. @Dove_IND #LetsBreakTheRulesofBeauty