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Ben Taylor

@BenTaylor_AM

Research analyst at @AnalysysMason. Consumer TMT. Views I express are my own.

Joined January 2022
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10Media
Photo by Ben Taylor (@BenTaylor_AM)Photo by Ben Taylor (@BenTaylor_AM)Photo by Ben Taylor (@BenTaylor_AM)Photo by Ben Taylor (@BenTaylor_AM)Photo by Ben Taylor (@BenTaylor_AM)Photo by Ben Taylor (@BenTaylor_AM)Photo by Ben Taylor (@BenTaylor_AM)Photo by Ben Taylor (@BenTaylor_AM)Photo by Ben Taylor (@BenTaylor_AM)Photo by Ben Taylor (@BenTaylor_AM)
Twitter’s new logo… definitely a change in vibes. Feels more cold to me. Less friendly. Maybe that’s the point? Make Twitter a more serious company and diversify its offerings..?
Elon Musk (@elonmusk) profile pictureElon Musk
@elonmusk23 Jul 2023
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Very interested to see the reaction to this rebrand and whether it changes the user base
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Interested in application-to-person messaging and communication platforms as a service? You might want to follow!
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Our case study report looks at vendors: Bandwidth, BICS Commify, Webex CPaaS solutions (CISCO), Infobip, Kaleyra, KPN, MessageBird, Sinch, Syniverse, Twilio, Vonage (Ericsson) Check it out: Application-to-person and CPaaS vendor case studies (analysysmason.com)
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analysysmason.com/research/c…

Application-to-person and CPaaS vendors: case studies and analysis

This report analyses the business strategies and priorities of 12 application-to-person (A2P) vendors that generate revenue of over USD100 million annually.

analysysmason.com
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META has announced a Twitter-like platform: Threads bbc.co.uk/news/business-6609…
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When is it coming back 😭
Image from Vodafone UK (@VodafoneUK)
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At the Rich Messaging Live with @bt_uk and @Infobip event today
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more replies
Google: 1.3 billion RBM messages sent per month to
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BT: Engagement is five times higher with RBM than SMS
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*buzz: text received* It's 241 Tuesday at your local pizza takeaway... This is a promotion application-to-person (A2P) message.
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The A2P market is growing steadily, however the position of telecoms operators is weakening as businesses turn towards third-party apps such as WhatsApp to reach customers Read our free article on Analysys Mason's A2P market forecast 2022-2027 here: analysysmason.com/research/c…

The application-to-person messaging market continues to grow steadily, but the position of operat...

This comment analyses the impact of the emerging trends in the A2P messaging landscape based on our latest forecast report.

analysysmason.com
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Other examples of A2P messaging include delivery reminders, 2FA log in messages, low balance messages from the bank, automatic responses from companies when messaging their customer service teams, appointment (e.g., doctor or dentist) reminders and many more.
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⚠️ The government emergency alert system is now active ⚠️ There will be a test on Sunday 23 April, so please don’t panic when your phone starts making funny noises and showing a warning notification. vodafone.uk/GovAlerts
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Replying to @Meta
@Meta may be moving to directly challenge Twitter... this may be a move to attract younger demographics while Twitter is vulnerable bbc.co.uk/news/technology-64…
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Analysys Mason Consumer Survey data suggests in 2022 Twitter appeals most strongly to those ages 18-25, whereas Facebook appeals most to those aged 35-44
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Further information can be found in Analysys Mason's Social Media services report 2019-2022: analysysmason.com/research/c…

Social media: consumer survey

This report uses results from Analysys Mason’s consumer survey to analyse the global usage of social media services.

analysysmason.com
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META announces paid subscription service about.fb.com/news/2023/02/te…
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META is the latest social media company moving towards a paid premium service after Apple began to limit ease of access to our data these companies can collect
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I wrote an article about Telagram Premium, Twitter Blue and Snapchat plus a couple of months ago. Read it here: analysysmason.com/research/c…

Snap, Telegram and Twitter must include additional features in their paid-for offerings to gain...

Some OTT communications platforms are launching premium service tiers, but they must offer a clear experience premium over their free-to-use services.

analysysmason.com
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