Benchmarkit

Are you confident in your marketing budget? 📈📉🤔💰 Budgets going up? Going down? What channels are paying off? What’s falling flat? The lack of good data out there always drove me crazy as a CMO. So I teamed up with Carilu Dietrich (@clu007), @jonmiller, and @rayrike to ask over 200 B2B CMOs what’s really happening. The data blew me away. Want to see for yourself? Comment "Benchmarks" to get your copy. 🚀🔥 Sneak peak insights: 🔥 Startups that spend more on marketing grow faster 🔥 Biggest team: 1) Demand Gen, 2) PMM, 3) Events 🔥 Outcome based pricing used by 8% of startups. Autonomous agents anyone? 🔥 65% use either 1st or last touch for attribution 🔥 PLG motions tend to have biggest marketing team We have data on: ✅ Budget as a % of revenue ✅ People vs programs vs tech ✅ Headcount growth ✅ Headcount by team ✅ Budget by team ✅ Marketing channels ✅ Growth rates ✅ Win rates ✅ CAC payback periods ✅ Pipeline coverage ✅ Top marketing metrics ✅ Top GTM metrics ✅ Attribution models Slice and dice by: 🔹 Company size 🔹 Growth rate 🔹 Average Selling Price 🔹 Go-to-Market (PLG vs Sales-led vs Hybrid) 🔹 Pricing model (Subscription vs Usage vs Outcome) THANK YOU to all the CMO’s and marketing leaders that participated in this survey! Just type “Benchmarks” in the comments for the full 127 page report. 🚀🔥