Billy

Proving marketing's worth in 2025 is a 😱 - "AI is going to replace us all" - Our Martech stack is overloaded - Attribution sucks - Brand is treated as a nice-to-have. How can we help our fellow marketers, @randfish? Full episode: lnkd.in/ekX5HkgV

New post after a long while, so be gentle :)) We know retaining and growing current customers is far more cost-effective than acquiring new ones. So, why does customer marketing get so little funding?? Banter with Gaby Young, VP Marketing of @lightico: lnkd.in/ePQk6esy

I don’t know a single marketer who'd say no to more freedom to choose their channels and control budget. For too long we’ve been over-reliant on Google and LinkedIn and now that grip is finally breaking. (Long live X, Reddit, niche pubs etc) 18 mins video: tinyurl.com/597uxwj7

📢 Calling out all #b2btechmarketers! When was the last time you heard, "Your messaging is so on point, packed with jargon and buzzwords"? Let's change that! 🚫✋ Together, we can rid our small portion of the tech world from this pain! 💪💼 #b2bmarketing #brandmessaging

10 plagues of #b2btechmarketing. Luckily for us, we can easily eradicate all of them. Which would you add to the hit list?

In our world, it is not always about putting pen to paper ✍(or fingers to keyboard ⌨) to write a new blog. We have seen some truly fabulous increases in traffic by simply refreshing our blogs! This is how we do it: hubs.ly/Q01JtL_20 #b2bmarketing #digitalmarketing

Once upon a time there was @linkedIn, @facebook, @twitter... now @TikTok? But #marketingontiktok has some interesting options! Check out some of our favorite channels: @Adobe, @Microsoft and @Grammarly. For more tips: hubs.ly/Q01JtTTs0 #digitalmarketing #marketingtiktok

This is why I love @Hubspot, because it thinks of everything! This lovely little feature of embedding external files onto my HubSpot dashboard helps in a BIG way!💪 It puts everything into 1 place and saves me so much time! Here's how: hubs.ly/Q01JtNw70 #MarketingTools

A cookieless world is coming our way! Some might be glad but for #B2BTech marketers this means an overhaul of how we run our #PPC and #LeadGeneration campaigns. So what does the future have in store for us?🔮 What will we run our campaigns on? Read more:👉 hubs.ly/Q01JtM7j0

There it is - that ever important and always challenging concept: #marketingbudgets! We have a few ideas that could help: hubs.ly/Q01JtNff0 #digitalmarketing #b2bmarketing

You ask, “Should we use a freemium business model for our application?” I can't give a blanket "yes" or "no". But I can say it is important make sure your model matches your business ambitions! Want to hear more: hubs.ly/Q01JtNg50 #digitalbusinessmodel #digitalmarketing

Have you tried @BLENDLocal for your translation needs? We were blown away with the ease of use of the platform, the amount of languages you have to choose from, how quick + efficient the process was + simply how affordable it was. #B2BMessaging hubs.ly/Q01JtMXT0

#b2bmarketers if you haven't started using @wynter_com for your message testing, you're missing out on the target audience insights you've been dreaming of. ..And no I'm not connected to the company or @peeplaja. #b2bmessaging I explain more, here hubs.ly/Q01JtNw50

Do you have a #B2B #messaging problem?? 🤔 • Do people understand what your company actually does? • Can your #TargetMarket identify why your products are different to competitors? Want to discuss how to begin to fix this? Book some time in my calendar: hubs.ly/Q01JtMr00

Sales. Marketing. Customer success. Who said these 3️⃣ have to be so very separate? More companies are adopting #revops strategies as a way to help these departments work together - and there is a solid reason for that: hubs.ly/Q01JtLY80 #digitalmarketing #businesstrategy

#B2BMarketers are facing a real catch-22. On one hand, you can't ignore the lasting impacts of COVID-19 🤷‍♀️ On the other hand, people are sick of all COVID-19 related messaging 🥱 So what's a B2B marketer to do? #B2BMarketing hubs.ly/Q01JtP0L0

A cookieless world is coming our way! Some might be glad but for #B2BTech marketers this means an overhaul of how we run our #PPC and #LeadGeneration campaigns. So what does the future have in store for us?🔮 What will we run our campaigns on? Read more:👉 hubs.ly/Q01JtRmk0

With the wealth of data out there, are you looking for a good #AIblog? Have you seen these: @AGI_WisdomWorks, @TeachTheMachine, @Marktechpost. Check out our complete list: hubs.ly/Q01JtL-X0 #b2bmarketing #digitalmarketing

Social media account hacking is very common but as a #B2BMarketer, I can’t afford for that to happen (no one can really). My clients trust me to keep their brand image and customer data safe. 🔐 So, how do I keep everything safe? Read on: hubs.ly/Q01JtMqY0 #CyberAttack