Heavy HTML overhead causes AI search tools to truncate technical life science content. Here is how standards like llms.txt make your site machine-readable: biobm.com/thinking/blog/ai-a… #LifeScienceMarketing #Marketing #SEO #GEO #AIO #GenerativeAI #AIOptimization

In B2B #LifeScienceMarketing, using AI to create content just increases noise. The shift to agentic AI moves its role in marketing from simply making more stuff to enabling autonomous real-time campaign orchestration. biobm.com/thinking/blog/agen… #AgenticMarketing #DemandGeneration

Consumer Next-Best Action models fail in life science B2B. With small sample sizes and complex decisions, agentic AI shouldn't automate emails, but rather act as a co-pilot for sales reps. biobm.com/thinking/blog/agen… #AgenticMarketing #LifeScienceMarketing #Marketing #NextBestAction

Google Ads' Performance Max campaigns auto-optimize with AI. But does that mean you can "set it and forget it"? Here is the #1 thing life science marketers need to know before using PMax campaigns: biobm.com/2025/06/google-per… #GoogleAds #LifeScienceMarketing #MarketingAnalytics

Don't just drive traffic, drive results! Our new blog post reveals why conversion tracking is a game-changer for life science marketing. From understanding user actions to proving your ROI, we break it down so you can make smarter decisions. Read it here: ow.ly/rpOb50WPHBQ

Intrigued by the easy setup & automatic optimization of Google Ads PMax? It seems easy to set up, but if you don't have conversion value tracking you'll blow your budget & optimize for the wrong things. biobm.com/2025/06/google-per… #LifeScienceMarketing #GoogleAds #SearchMarketing

Anxiously awaiting the day when generative image AI can accurately depict contextual text in a way that makes sense. I'll take just "depicting text" as a first step, though.

We Polled Scientists on #AI-generated #spam emails. Do they appreciate the additional personalization, or dislike it just as much as old school bulk spam? The results were clear-cut. See them at biobm.com/2025/03/scientists… #coldemail #AIspam #lifesciencemarketing #emailmarketing

This account of how someone tried to #deepfake Ferrari is chilling. Corporate #management definitely needs to have safeguards in place to prevent #fraud in the #AI era. Be careful out there, execs! sloanreview.mit.edu/article/…

#AI is changing #SERPs, w/ more focus on AI overviews. As they become more prevalent, traffic from legacy organic search results will decrease. How can life science marketers optimize for generative search results? ow.ly/H85U50UisKC #LifeScienceMarketing #marketing #SEO

A lot of consumers use #AI to help them find the best products. But do scientists? This poll gives a conclusive answer (and some insights as to why): biobm.com/2024/11/do-scienti… #LifeScienceMarketing #LLM #GenerativeEngineOptimization #GEO

Many reputable websites tag all their links with rel="nofollow". Does that mean they aren't any good for SEO? No, so long as your linking is contextually relevant. Learn more about what nofollow means for SEO and backlinking: biobm.com/2024/05/dont-stres… #SEO #LifeScienceMarketing

What is Generative Engine Optimization and can life science marketers make use of it? How different is GEO from #SEO from a marketer's perspective? Is GEO even useful at this stage? We answer these questions and more: ow.ly/H85U50UisKC #LifeScienceMarketing #marketing

Do scientists use #AI / #LLM for product discovery? Some friends of BioBM recently posted a poll in the Labrats group on Reddit and got an interesting, and perhaps surprisingly conclusive answer: biobm.com/2024/11/do-scienti… #LifeScienceMarketing #GenerativeEngineOptimization #GEO

Is Perplexity a reliable AI partner for life scientists? Can it do literature review? Can it develop protocols? What are its limits? We had 3 experienced scientists in different life science fields ask it questions of increasing difficulty to find out: ow.ly/zSBH50TM6mQ

Can Perplexity AI reliably answer technical questions for life scientists? Is it a useful tool for literature review? Can it be more than that? We had three expert-level scientists grill it with questions within their respective disciplines. ow.ly/zP3n50TM6fm

Google Ads' quality score doesn't always get it right. Don't obsess over it. Optimize for the metrics that matter, like #conversions, CPA, and #ROAS. ow.ly/5ipY50R3bNP

Are run-of-site ads a great value or a rip-off? Learn what to do, and what not to do, when considering an ROS ad buy: biobm.com/2024/03/avoid-cpm-… #advertising #LifeScienceMarketing

Me: "Hey #Midjourney, imagine an attentive scientist listening to a presentation." Midjourney: "How will we know he's a scientist? Hmm. Perhaps he should be firmly gripping a beaker." AI is a constant font of hilarity. #lifesciencemarketing #generativeAI #imageAI #AIfails

Have #LLM models made life science copywriters obsolete? Can a good LLM prompt replace the need for human #copywriting? Can they be accurate & convincing? We ran an experiment to find out. biobm.com/2024/05/ai-based-l… #LifeScienceMarketing #copywriting #ContentMarketing #AI #LLM