Boathouse is an independent, full-service integrated marketing and communications agency. Stay updated here: https://teapawt.net/t.co/FlTL44qhMO
Waltham, MA (USA)
Joined February 2009
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Boathouse retweeted
VOICE | John Connors writes, "The independent world is about quality, not scale. There is always a market for quality. We can offer what the giants cannot: personalized service, genuine partnership, and the ability to adapt quickly to client needs."
adweek.it/3VCFLLk
Boathouse retweeted
We chatted with Karen Baker (@sevencon), founder and president at @boathouseinc, on the design approach to marketing. Watch this week's episode of #BlackTea, our series of convos with Black women in advertising & media: bit.ly/41jQCxE
Meta’s progress in AR glasses could bring an iPhone moment for augmented reality.
A digital layer between us and reality is near. Margaux Kastleman, our Paid Social Manager, shares her thoughts on how this could transform marketing.
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Are you balancing the social graph and the interest graph in your brand’s social media strategy? In @MediaPost, @GeoffGates, our Creative Director, Social Strategy and Content, shares how brands can adapt their strategies. mediapost.com/publications/a…
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We surveyed the Boathouse team to see which aspects of AI are making the biggest impact in our work, and the results are in! Watch to see how AI is transforming our team’s approach and vision.
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Boathouse retweeted
In our Understanding CMOs at a Deeper Level session, @michaelburgi chats with John Connors of Boathouse about what CMOs need from their media agencies, and how to deliver sometimes tough feedback without alienating the client. #digidaymediabuying
Don’t miss out! Join top marketing leaders to explore how AI is transforming the industry, from ethical tech implementation to key skills for thriving teams. Register now for this insightful discussion—spaces are filling fast!
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Are you pushing proofreading to the side? Jan, Boathouse’s in-house proofreader, discusses what can happen if you do. You’ll be surprised to hear what a second set of eyes on your work may reveal! boathouseinc.com/insights/ja…
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Boathouse retweeted
VOICE | "As marketing and ad agencies evolve with AI, equity and inclusion must remain central. This approach is essential to adapting to the rapid advancements in AI technology and market growth," writes Karen Baker. adweek.it/3Yc1uun
AI is changing the game for marketers. Are you ready to lead the charge? Join our exclusive webinar with top CMOs and explore how to harness AI's power for growth.
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Explore how AI is reshaping marketing's role as a growth driver. Our expert panel will discuss keeping the customer at the center of technology, the ethical implementation of AI, and the skills needed for success. Join the conversation and shape the future of marketing.
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Aligning campaign strategies with the CMO’s vision is key in today’s fast-paced business world. Boathouse's co-head of creative and production Eve Asbury explains in @MediaPost how a strategy score ensures briefs and campaigns hit the mark. Read more: mediapost.com/publications/a…
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AI is changing the game for marketers. Are you ready to lead the charge? Join our exclusive webinar with top CMOs and discover how to harness AI's power for growth.
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Our Director of Broadcast Media, Tracy Kochan, discusses how streaming is changing audience engagement and why linear TV needs to adapt. Learn more about the evolving media measurement landscape in @adexchanger.
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"Influencers can now create authentic and engaging content that resonates with teens, bypassing the limitations of traditional ad targeting," says Jauntel Taffe, Influencer Marketing Strategy Associate Director, regarding TikTok's new ad restrictions. socialmediatoday.com/news/ti…
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The fight for DEI continues despite setbacks. How can we adapt our strategies to "ensure a better tomorrow for all?" Read more about BH's unique take on how to navigate the changing landscape of DEI. boathouseinc.com/insights/de…
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