Digital marketing nerd on a look out for bootstrap/DIY marketing ideas and odd flavored ice cream
Joined August 2011
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“In managin stakeholders, remind them that they are not the audience and that the customers are more important”. @dougkessler #igniteB2B #ignite2019 Most inspiring presentation of the day!
“Not having a sales quota, makes you much more credible. Employee advocacy can improve sales and customer experience, as well as earn media.” @MalinJessica @SAP #ignite2019
“Don’t be the slave of the sales, be the champion of customers. Shift from product and features to people and stories. From lead gen to brand gen.” Paul Cash @RoosterPunks #HumanisingB2B #ignite2019
“How to build a great marketing team: 1. Accept the brutal reality 2. Create a brave, motivating and unambiguous vision” @HurryGary @thomsonreuters #ignite2019
“Everything we’ve seen at B2C is now showig up in B2B. It’s the emergence of business to everyone. The expectations are the same." Peter Bell, Marketing Director #Ignite2019 #adobe #marketo
“Obsession with quantifying advertising is a mistake. It’s inaccurately easier to go with rational decisions than creative ones.” @rorysutherland #ignite2019
.@bhalligan "It's not about having a x10 better product, but x10 better customer experience. It's not a funnel anymore, but a Wheel where customers have the power and NPS is the key metric"
. @Westminster_LCC just an FYI, there was no sign of Dr Bike session on a Mon 8th October 2018 4:00PM - 7:00PM at Aldwych - Cycle Station as announced on cycleconfident.com/courses/d… . Checked Aldwych and all adjacent streets from 5.40 to 6.20 pm :(
