Happy Friday!
Here's what's been keeping me busy in Google Ads:
Conversion tracking and attribution
Performance drops and root-cause analysis
Campaign structure and keyword strategy
AI Max and automation
Bidding, budgets, and forecasting
Reporting and competitive analysis
Ongoing...
Revolut be like
I'm just going to say this.
If I were on the Growth team at Pleo, Qonto, or Spendesk right now...
I’d have Google Ads live on "Revolut alternative" and a BDR team reaching out to every stranded CFO on LinkedIn before lunch. ⚡️
BREAKING
Bro who constantly writes about how he is worried that AI is going to take my job now complains about LI being full of AI.


















