The Immersive Transformation Company

London
Joined April 2022
We’re proud to announce that our Waters of Change VR experience for Project Maji is an Honoree in the 28th Annual Webby Awards! Find out more about Project Maji at linkedin.com/feed/update/urn… #webbys #thewebbyawards #projectmaji #vr #virtualreality #immersiveexperience
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Generative AI developers at Google DeepMind have unveiled Genie in a strategic move to enter the world's highest grossing industry: entertainment. Read more in our newsletter at born.net/insight/born-beyond… #Gaming #AI #ArtificialIntelligence
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Honda unveiled the XR Mobility Experience this week at SXSW 2024. It combines the UNI-ONE powered-wheelchair with virtual reality goggles, so users can move through virtual worlds. Read more in our newsletter at born.net/insight/born-beyond… #VR #VirtualReality #Honda
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Check out our latest white paper, "Eye Tracking in VR: A Case Study". We share what we learnt while creating our VR experience, ‘Missing’, plus best practices. Download your free copy at born.net/eye-tracking-in-vr #EyeTracking #VR #WhitePaper
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Apple seems to be working on a feature to allow Vision Pro owners to use Vision Pro headsets as they drive. Read more in our newsletter at born.net/insight/born-beyond… #Apple #VisionPro #VirtualReality
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In a bid to transform and revolutionise the in-flight experience, startup premium airline Beond will offer Apple Vision Pro headsets to its passengers on flights to the Maldives. Read more in our newsletter at born.net/insight/born-beyond… #Beond #Aviation #Travel #VirtualReality
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Realistic, imaginative AI movie-making has arrived. OpenAI has launched Sora, a text-to-video AI model that creates realistic scenes from text instructions. Read more in our newsletter at born.net/insight/born-beyond… #OpenAI #Sora #AI
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A driverless @Waymo car collided with a cyclist in San Francisco, causing minor injuries and setting off a regulatory review. Read more in our newsletter at born.net/insight/born-beyond… #Waymo #DriverlessCar #TechInnovation
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Eleanor Parker, where are you? We're excited to announce that we've launched Missing on App Labs, a thriller VR experience with a mental health message at its core. Try it at meta.com/en-gb/experiences/7… #MissingVRExperience #MentalHealth #TechForGood
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US Transportation Secretary Pete Buttigieg has warned that human drivers must pay attention at all times, after videos emerged of Tesla drivers wearing Apple’s Vision Pro headset while driving. Read more in our newsletter at born.net/insight/born-beyond… #Tesla #Apple #AppleVisionPro
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Ahead of a major congressional hearing about children’s online safety, Meta's collaborating with the Center for Open Science, a nonprofit dedicated to transparency in academic research. Read more in our newsletter at born.net/insight/born-beyond… #Meta #ChildSafety #OnlinePrivacy
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Blink Energy's BlinkIT lenses are connected to your phone and powered by your eyelid. But it isn’t just a lens: it’s a battery-powered device with communication plugged into your smartphone. Read more in our newsletter at born.net/insight/born-beyond… #Blink #WearableTech #Future
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Neuralink's vision is to empower individuals to control digital cursors and keyboards through thought alone, opening up new horizons for human-computer interaction. Read more in our newsletter at born.net/insight/born-beyond… #Neuralink #ElonMusk #TechNews #MedicalInnovation
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Health tech brand Oura is rolling out a new feature called Resilience that will create an assessment of a person’s ability to handle “physiological stress”. Read more in our newsletter at born.net/insight/born-beyond… #Oura #Tech #Innovation #Wellbeing
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URHand is a hand model that can be adapted to a user's individual hands, allowing for realistic illumination. The hand model can be adapted using a series of smartphone pictures. Read more in our newsletter at born.net/insight/born-beyond… #Meta #VirtualReality #VR
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Dysolve is an AI program that can correct dyslexia, a task beyond even the most qualified of human specialists, using an AI platform that generates interactive verbal games customised to each student. Read more in our newsletter at born.net/insight/born-beyond… #Dysolve #Dyslexia #AI
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In a lab in Rome, a medical team are investigating the effectiveness of different surgical procedures on patients - but using digital twins rather than the patients themselves. Read more at born.net/insight/born-beyond… #VirtualHealthcare #MedicalTech #Innovation
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OpenAI has opened the door to military applications of its technologies. The policy previously prohibited the use of its products for “military and warfare” purposes. Read more in our newsletter at born.net/insight/born-beyond… #OpenAI #Military #TechNews
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Tesla's Elon Musk has shared a new video of the Optimus Humanoid robot folding clothes. Milan Kovac, a lead engineer on the project, commented saying the robot will be able to handle increasingly complex tasks. Read more at born.net/insight/born-beyond… #Tesla #Optimus #Robotics
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Chinese startup Betavolt has unveiled a new battery that it claims can generate electricity for 50 years, without the need for charging or maintenance. Read more in our newsletter at born.net/insight/born-beyond… #NuclearEnergy #Betavolt #BetavoltBattery #Tech #Innovation
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